paul ruettgers
founder + creative director

Educated at two of the top branding and design universities
in the country and with nearly 20 years of experience,
Paul Ruettgers is the founder of Kinetic Branding and a leading expert in emotional branding and has won numerous brand communication design awards over his career.

Paul is dedicated to helping his clients make a deep, long lasting emotional connection in the hearts and minds of consumers through emotional brand strategy and award-winning graphic design experiences.

A creative leader in the branding industry for nearly twenty years, Paul is among the few multi-disciplinary creative directors whose experience includes the development of award-winning campaigns across traditional, interactive and emerging media platforms. Paul is an inventive and creative thinker that continues to find new ways to make the consumer brand experience unique and engaging.

Prior to the founding of his company in 2000, Paul directed large-scale brand development projects for such global brands as Microsoft, Hewlett-Packard, Xircom/Intel, Disney, Litton Aerospace, World Vision, Baskin-Robbins, Mattel, Nestle, Dole, and Honda, as well as developing brand identities for many mid-sized and start-up companies.

Paul founded Kinetic Branding on the fact that consumers prefer to engage in brands that are creative, innovative, and relational. People prefer to relate to brands on a deep, emotional level. It is with this understanding that Paul created the brand energy process that uncovers the true reason consumers decide to purchase his clients products and services.

Paul serves Kinetic as president and creative director, managing his team to understand their client's true connection to consumers and develop clear, compelling and creative brand communication pieces that create a unique and engaging brand experience.

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