Kinetic Branding has completed the label designs for the FunniBonz BBQ sauce product line, and produced photorealistic 3-dimensional rendered product shots for branding and marketing purposes.
The new product labels are part of a rebranding effort that has redesigned the FunniBonz logo, product labels, company website and other brand identity communication pieces.
You can see the difference! With 3D modeling, a product can easily be lighted and represented in a multitude of options for a substantially reduced budget.
Stay connected to this blog to see the full sauce label lineup, as well as the rubs labels and smoked meat packaging.
This creative project unfolded within just a handful of minutes. Today, my wife and I officially adopted our twin sons, Joshua and Carter. We wanted to send out official announcements after the ceremony, but didn't have any ideas on what to send out, even as the ceremony concluded.
Once we got back home, I noticed our shoes all lined up at the front door, and an idea hit me in an instant! Lining the shoes up and tying the laces together would make a very cool image, and the next moment the headline "We tied the knots" popped into my head. The "tied the knot" phrase is used for marriages, but adoption is also a marriage between parents and children, so I simply used "knots" (plural) in that common phrase.
My wife, Heesyun, also a very talented designer and photographer, suggested placing our shoes on the grass in our front yard and directed the photoshoot. Minutes later, after adding the headline and smaller text, the announcement was completed and ready to send out.
Not all creative projects go this quickly or smoothly, but we were definitely inspired by our new sons!
Watch our Adoption Story video >
Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company.
Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.
The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.
Stay connected to this blog to see upcoming label and website redesigns.
Kinetic Branding recently completed a logo design for Luke 4:18 Ministries, an interdenominational Christian and non-profit corporation. The company's purpose is to help all people live full and victorious lives by applying Biblically-based truth in their lives and connection to the Holy Spirit.
Kinetic used simple swooping shapes to create a beautiful and meaningful logo for Luke 4:18 Ministries. The blue horizontally oriented shapes symbolize the Bible, and the orangish vertically oriented shapes represent the Spirit.
Kinetic Branding recently completed a logo design for 10X Catalyst Groups, where several groups of business owners meet with one another on a regular basis to serve as a sounding board for one another and learn to exponentially grow themselves and their companies.
Kinetic designed the new 10x logo design with the idea of connecting professionals together for exponential growth. Two arrows are coming together, the light blue from the left and the dark blue from the right, to create the 'x' in the logo.
Kinetic Branding recently created a special campaign theme and logo design for Steakhouse Elite and their NASCAR sponsorship efforts. The campaign theme "Fuel Your Burger Addiction" aims to connect with race fans and introduce them to Steakhouse Elite's unique burgers.
The logo design is simple and bold, with a flame design that connects to racing and burgers. The new campaign logo will be on the trunk and tail of #7 J.J. Yeley's race car, as well as on t-shirts, canopies and other merchandise at NASCAR races.
In logo redesign, there's an "evolutionary" and "revolutionary" approach for company's seeking an updated company logo. Central Oregon Ranch Supply decided that they desired a substantial and modern logo redesign which would imply that they wanted a revolutionary logo redesign, but they also wanted to make sure that their long-established brand recognition was not ignored, which called for an evolutionary logo redesign. Kinetic Branding made sure to accurately balance the needs of their client.
Kinetic Branding wanted to make sure they designed a "logo" and not an "illustration" when approaching the logo redesign. Many companies start out with a logo that looks more like a complex illustration rather than a simplified and well-designed logo that emits instant recognition.
The original logo was a complex illustration with a rancher on horseback with seven head of cattle. The principles of successful logo design is to simplify, with the mantra "less is more." Major companies like UPS, Starbucks, FedEx, Apple and Microsoft all redesigned their corporate logos by simplifying the original design.
Balancing the subtleties between evolutionary and revolutionary logo redesign, Kinetic decided that a limited display of rancher and cattle silhouettes could work as a reverse (or negative) image within a modern mountain-scape to maintain long-standing recognition. But Kinetic also realized that a simplified logo shape and a modern typeface would create the perfect balance between an evolutionary and revolutionary logo redesign.
Stay connected to this blog for the C.O.R.S. website design.
Kinetic has updated their newly launched website with two new case studies, which they call "Client Stories." These client stories present the problems our clients had and the solutions we created for them.
One client story, for Nurturals, focuses on a totally new cleaning product company, where Kinetic implemented their Brand Energy brand strategy, named the company, products, designed the company logo, website and product labels. View the Nurturals Client Story >
Another client story, for Steakhouse Elite, shows how Kinetic rebranded a young company into a solid, confident and credible beef brand. Kinetic discovered the Brand Energy Formulas for not only the company, but each other their three product lines, developed logos for the company and product lines, developed their robust website, designed product labels and more. View the Steakhouse Elite Client Story >
Kinetic Branding recently completed a logo design for a European fashion brand called Sì Amore (translated "yes love"). Kinetic designed a heart right into the logo using the top half of the lowercase 's' and 'a' letters.
The new logo design is simple yet sleek, fashionable yet fun, and classy yet creative. The small circles at the end of the letters make the design ornate and attractive for women to wear on fashion apparel.
Our blog is focused on our latest and greatest branding projects.