In logo redesign, there's an "evolutionary" and "revolutionary" approach for company's seeking an updated company logo. Central Oregon Ranch Supply decided that they desired a substantial and modern logo redesign which would imply that they wanted a revolutionary logo redesign, but they also wanted to make sure that their long-established brand recognition was not ignored, which called for an evolutionary logo redesign. Kinetic Branding made sure to accurately balance the needs of their client.
Kinetic Branding wanted to make sure they designed a "logo" and not an "illustration" when approaching the logo redesign. Many companies start out with a logo that looks more like a complex illustration rather than a simplified and well-designed logo that emits instant recognition.
The original logo was a complex illustration with a rancher on horseback with seven head of cattle. The principles of successful logo design is to simplify, with the mantra "less is more." Major companies like UPS, Starbucks, FedEx, Apple and Microsoft all redesigned their corporate logos by simplifying the original design.
Balancing the subtleties between evolutionary and revolutionary logo redesign, Kinetic decided that a limited display of rancher and cattle silhouettes could work as a reverse (or negative) image within a modern mountain-scape to maintain long-standing recognition. But Kinetic also realized that a simplified logo shape and a modern typeface would create the perfect balance between an evolutionary and revolutionary logo redesign.
Stay connected to this blog for the C.O.R.S. website design.
Kinetic has updated their newly launched website with two new case studies, which they call "Client Stories." These client stories present the problems our clients had and the solutions we created for them.
One client story, for Nurturals, focuses on a totally new cleaning product company, where Kinetic implemented their Brand Energy brand strategy, named the company, products, designed the company logo, website and product labels. View the Nurturals Client Story >
Another client story, for Steakhouse Elite, shows how Kinetic rebranded a young company into a solid, confident and credible beef brand. Kinetic discovered the Brand Energy Formulas for not only the company, but each other their three product lines, developed logos for the company and product lines, developed their robust website, designed product labels and more. View the Steakhouse Elite Client Story >
Kinetic Branding recently completed a logo design for a European fashion brand called Sì Amore (translated "yes love"). Kinetic designed a heart right into the logo using the top half of the lowercase 's' and 'a' letters.
The new logo design is simple yet sleek, fashionable yet fun, and classy yet creative. The small circles at the end of the letters make the design ornate and attractive for women to wear on fashion apparel.
In early 2012, Kinetic Branding launched a new Steakhouse Elite branding campaign that would evolve into a national beef brand and eventually become a NASCAR-sponsored brand in 2018.
Kinetic Branding just launched their newly-designed company website design (yes, this one). While updating the content of a website is important, a complete redesign every few years can make a huge impact.
Click on the sections below for a larger version of the image.
We did not change our message at all, but we created a much more immersive experience into the creativity and design aesthetics of our clients' branding campaigns. We used bright colors and engaging imagery to reflect the influence these unique campaigns have to connect with consumers.
Let us know if you want us to re-energize your website and brand identity.
Kinetic recently launched a new company name and logo for a national organization, now named DashMasters, which repairs and customizes electronic automobile dashboards.
Kinetic guided the company through their Brand Energy brand strategy process prior to naming and designing the new logo for DashMasters. What came out of the brand strategy was that our client's customers most desired "Control" and "Convenience" over their automobile technology, and that expertise was the most desired form of control.
The naming of DashMasters went through a couple of rounds. It was determined that the word "Dash" is the best, easiest and shortest word for automobile dashboard. The word "Masters" speaks to control through expertise, experience and precision in the work the company provides. When put together, "DashMasters" not only accurately describes the quality of the company, but it also sounds powerful and is easy to say and remember.
Stay connected to this blog to see the upcoming DashMasters website design
Kinetic Branding completed a website design and development project for GL Solutions, a tech company that delivers enterprise software and services to streamline data, bring chaos into order, and transform agencies and the states they serve. Data security, online services, and workflow control come standard throughout the GL Solutions catalog. Achieve better government service and public protection.
Kinetic took a completely unique direction to develop not only a distinct website design, but a new overall company rebrand. The new brand identity imagery uses thin and colorful data lines that go from chaos to order to create a cityscape with a government capitol building as a focal point.
The cityscape is made up of data streams that turn into data dashboard statistical diagrams such as bar charts, plot points, checklists and other analytical symbols.
View the new GL Solutions Website >
Kinetic Branding recently designed the Waypoint Consulting website after developing the company's brand strategy and corporate logo design.
Waypoint Consulting is an innovative construction management firm that improves the social fabric of society by providing proven direction in the development of low-income residential buildings.
Kinetic used the Waypoint logo mark design to direct the website design. The "W" logo mark is a symbol that stands for direction and guidance. Kinetic designed the user interface with the angles in the "W" mark, along with construction lines to imply planning, design, process and execution of their development projects.
See the Waypoint Consulting Logo Design Blog Post >
See Our Website Portfolio >
Kinetic Branding recently launched a website for Sand Lily Home, a modern and distinct home decor business.
Kinetic Branding named and designed the logo for Life Story Moments, an organization that takes photos, videos, audio and other media that families have collected and create a complete video story of a person's life.
The Life Story Moments name and logo was developed around the concept of a dandelion head that contains numerous small florets (seedlings). Each of the individual florets represent single moments found in photos, videos and other elements that make up a person's unique story.
Kinetic designed the engaging logo above with a dandelion head and three floating florets positioned within the company's name, giving it movement and interest. The logo is simple and light with a bright teal signature color.
See Our Logo Design Portfolio >
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