Kinetic Branding has long provided photorealistic 3D modeling and rendering services to provide an advantage for their clients. Recently Kinetic has been taking their 3-dimensional skills to a new dimension: food products.
The 3D rendering above shows the new product label design for Steakhouse Elite's Kobe-Crafted hamburger with meat patties inside a plastic tray.
The 3D Advantage: When deciding to use real photography or photorealistic 3D imagery, Kinetic leans towards 3D when possible. Here's why:
Ultimately 3D can be a huge advantage in quality of imagery and provide a substantial saving of money.
Kinetic recently completed a rebranding project for Norman Building & Design, a high-end custom home building and remodeling company. (Click on the images below to see a larger version)
In the primary goal to make the new Norman Building & Design logo timeless, Kinetic made these key design decisions:
The Logo Colors: The logo mark utilizes colors from the timeless building materials that the company has consistently used for the last 42 years, These home building materials are sophisticated, complementary and have definitely stood the test of time. Kinetic extracted colors from photos of the company's portfolio to establish the final three colors of the logo. And the colors needed to work well with either a white or black background.
The Logo Font: The typeface used in the logo is called "Gill Sans," a font that was originally designed more than 100 years ago, and consistently used throughout the decades and proving it's longevity. The font communicates a level of sophistication and classiness. In order to imply the strength and success of the company, as well as a visual balance, Kinetic decided to use all capital letters for the company's name.
The Logo Layout: Kinetic also laid out the "Norman Building & Design" type onto just two lines (instead of three), and thus emphasized the name "Norman." It is a fact that people will automatically shorten company names (think how Federal Express and Apple Computer shortened their names). Kinetic visually focused on the name "Norman" as the dominant word, since everyone actually referred to the company by that name. The new logo's 4:1 width-to-height ratio is also now more ideal for displaying on a website navigation bar.
Stay connected to this blog to see the company's redesign website design.
The old Pyramid logo was originally designed based on the Egyptian pyramids in the desert, but really had nothing to do with heating and cooling a home. The company sought not only a new brand identity design, but one that was meaningful and would connect with homeowners.
The new logo identity design has colors that represent the warm and cool temperatures that the company provides control of homeowners, The new pyramid design no longer is an ancient ruin, but a modern and powerful symbol that captures attention and creates interest in the company.
Stay connected to this blog for more brand identity designs for Pyramid.
Kinetic Branding recently completed a website project for excavation company, Rickabaugh Construction. The design focuses not on the end product of a perfectly developed bare plot of land, but on the beginning, the great people that do the great work.
Rickabaugh Construction wanted a website that would compete with their local competition and approach their website in a completely and more unique way. So, Kinetic focused on the people and not the product, like every other excavation company does.
Kinetic recently completed a printed brochure for the LX7 Aircraft built by RDD Enterprises, an innovative aviation company that builds groundbreaking single engine aircraft.
Kinetic developed the Relentless Innovation campaign theme brand identity for the aircraft manufacturer in time for Oshkosh AirVenture, the largest aviation trade show in the world.
Kinetic recently launched a website for Waste Resource Technologies (WRT), a fully-integrated waste collection, recovery and conversion company with operations in California and Hawaii. The company uses proven technology from leading material recovery and bioconversion companies to transform waste into sustainable resources such as renewable natural gas, baseload electricity, and natural soil amendments.
Nursery Sentry, a high-tech plant nursery monitoring company, approached Kinetic Branding to design an iconic logo that would visually portray wireless technology that regulates nursery temperatures and overall environment to help plants grow and stay healthy.
Kinetic designed a simple circular logo mark that combined the classic wireless symbol with a healthy plant and used a complimentary triadic color combination of green, purple and yellow-orange.
See our logo portfolio >
Kinetic Branding has completed a new logo and is currently working on a full brand identity design for "2bular Sock Co.," a new company that makes premier quality sock designs and gives back to homelessness causes.
The logo is designed for a younger, socially-aware audience who wants to give back to their community. The logo is meant to evolve with the company, using a variety of inspired design textures within the "2" logo mark that are based on their unique sock designs. The logo mark and typeface are completely custom designed with letters based on a simple sock shape, squared off at the top and rounded where the toes go.
See our logo designs >
Our blog is focused on our latest, greatest branding projects.