A Creative Spark

Kinetic Branding recently completed a new logo design for a ProcureAbility, formally known as Denali Group, a national multidisciplinary procurement organization. 

The old logo design for Denali Group (shown right) served the company well, but due to an acquisition, the company needed a unique name and logo design. 

The Kinetic team developed this new corporate logo design based on the company's unique Brand Energy Formula and their distinctive position in the marketplace. The top Emotional Element for ProcuureAbility is "Control," which guided the design of the logo.

ProcureAbility's core audience needs to feel in control of the direction of their company and it's specific needs, so Kinetic designed a logo that resembled a compass, yet also look liked a spark, or a creative idea.

Keying off the "A" of "Ability," Kinetic designed a simple multicolored compass/spark that grabs attention and demands attention. With a unique look and feel, ProcureAbility will be able to achieve brand recognition and build up a loyal clientele.

Stay connected to this blog to see how Kinetic rolls out the design of the full ProcureAbility brand identity and website design. 

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