Kinetic Branding collaborated with their client to name the company and develop its new logo and brand identity design.
The logo design concept was originated based on what the company is – an incubator and think tank. The term "incubator" is a fitting metaphor for how a company can care for, nurture and help a company grow. Using this organic concept, Kinetic created a seedling-like abstract shape that also represents a "P" for "Pandeli." The logo also resembles the shape of a light bulb, which represents the company as a think tank.