The new company name, Agilant, is a combination of the words "agile" and "vigilant," the two words that continually defined the company and its Brand Energy Analysis, which had the Brand Energy Emotions of "Control" and "Convenience." Agile represents the ability to be flexible and create custom technological solutions for their clients. Vigilant also represents the company's dedication and loyalty in creating powerful solutions for their clients. Both words fit the company's unique Brand Energy Formula.
The new Agilant logo design focuses on the apex, the summit, the pinnacle of custom solutions and client services that the company provides. The "A" of the Agilant logo has a crown-like shape at the peak of the letter, which represents the apex of solutions and service, and also serve as a compass-like symbol revealing the company's ability to provide direction for their clients. The logo is minimally designed and the "A" mark integrates into the name so that it highlights its distinct name and logo design.