Waterdude Solutions gives their customers a sense of Control because they provide assurances that the water they treat is within government compliances. The company's customers are also very concerned that they are being good stewards of the planet and its environment, so Nurturing is also a major emotion in the design of the logo.
Waterdude is such a unique name. It is friendly and approachable, yet the company wanted a logo that displayed it's professionalism and extensive knowledge of water treatment. The name "Waterdude" begs to have a human form in the logo, but Kinetic did not want to be obvious or campy in the design, so the team used the negative space in between the water drops to reveal a "dude" raising his arms upward in a caring manner.
The final logo design displays control in that the human form is confidently controlling the water drop symbol, yet the gentleness of the design also shows how careful this human form is handling the water. The colors used are a healthy selection of earthy colors.
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