Their original logo (shown above) and website for Malibu Soccer Academy focused on improving soccer skills, but lacked any social connection that would foster the core desire for belonging and human interaction.
The new logo is in the shape of a panel on a soccer ball, with the top portion using a soccer ball as a sun with sun rays and setting over a horizontal line, like the sun setting in the Malibu sky. The typefaces used in the new logo are more modern and sports-oriented.
Kinetic created the "Bring Your Game" campaign, focused on the individual and their unique personality that they can bring to the game of soccer. Having something special to bring to the community is valuable and what you'd children desire.