Kinetic Branding continued the theme that was designed into the new PROS logo redesign, "Elevate Your Business," and mixed team members with the local high desert mountain ranges. This simple messaging is powerful as it quickly conveys business success.
Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week.
The newly-designed logo and campaign theme (Elevate Your Business) uses simple and foundational graphic elements and typography that are designed to stand the test of time and not be pigeonholed into a specific time period.
The new logo uses three upward arrows that signify progress and growth as well as the local mountain peaks of the Cascade mountains in Central Oregon. The new campaign theme, “Elevate Your Business,” speaks not only to the process of improving businesses, but also the high desert area in which the organization is located. Overall, the new logo is bolder, more professional, more readable, more visually balanced, and has much more meaning. The new logo also carries an elevated perception of the organization.
Stay connected to this blog to see the new PROS website design.
Good news for local cows: The ranchers finally got branded this time! The new Central Oregon Ranch Supply website went live today, showing off their redesigned logo brand on a new engaging, modern, mobile-friendly site.
Kinetic Branding has completed the label designs for the FunniBonz BBQ sauce product line, and produced photorealistic 3-dimensional rendered product shots for branding and marketing purposes.
The new product labels are part of a rebranding effort that has redesigned the FunniBonz logo, product labels, company website and other brand identity communication pieces.
You can see the difference! With 3D modeling, a product can easily be lighted and represented in a multitude of options for a substantially reduced budget.
Stay connected to this blog to see the full sauce label lineup, as well as the rubs labels and smoked meat packaging.
This creative project unfolded within just a handful of minutes. Today, my wife and I officially adopted our 5-year-old twin sons. We wanted to send out official announcements after the ceremony, but didn't have any ideas on what to send out, even as the ceremony concluded.
Once we got back home, I noticed our shoes all lined up at the front door, and an idea hit me in an instant! Lining the shoes up and tying the laces together would make a very cool image, and the next moment the headline "We tied the knots" popped into my head. The "tied the knot" phrase is used for marriages, but adoption is also a marriage between parents and children, so I simply used "knots" (plural) in that common phrase.
My wife, Heesyun, a very talented designer and photographer, suggested placing our shoes on the grass in our front yard and directed the iPhone photoshoot. Minutes later, after adding the headline and smaller text, the announcement was completed and ready to send out.
Not all creative projects go this quickly or smoothly, but we were definitely inspired by our new sons!
Watch our Adoption Story video >
Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company.
Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.
The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.
Stay connected to this blog to see upcoming label and website redesigns.
Kinetic Branding recently completed a logo design for Luke 4:18 Ministries, an interdenominational Christian and non-profit corporation. The company's purpose is to help all people live full and victorious lives by applying Biblically-based truth in their lives and connection to the Holy Spirit.
Kinetic used simple swooping shapes to create a beautiful and meaningful logo for Luke 4:18 Ministries. The blue horizontally oriented shapes symbolize the Bible, and the orangish vertically oriented shapes represent the Spirit.
Kinetic Branding recently completed a logo design for 10X Catalyst Groups, where several groups of business owners meet with one another on a regular basis to serve as a sounding board for one another and learn to exponentially grow themselves and their companies.
Kinetic designed the new 10x logo design with the idea of connecting professionals together for exponential growth. Two arrows are coming together, the light blue from the left and the dark blue from the right, to create the 'x' in the logo.
Kinetic Branding recently created a special campaign theme and logo design for Steakhouse Elite and their NASCAR sponsorship efforts. The campaign theme "Fuel Your Burger Addiction" aims to connect with race fans and introduce them to Steakhouse Elite's unique burgers.
The logo design is simple and bold, with a flame design that connects to racing and burgers. The new campaign logo will be on the trunk and tail of #7 J.J. Yeley's race car, as well as on t-shirts, canopies and other merchandise at NASCAR races.
Our blog is focused on our latest, greatest branding projects.