Kinetic Branding recently designed a new logo for the Nazarene Theological Seminary for their annual "Nazarene Roots" conference. The logo design is centered on the letter "T" of "Roots," and displays the letter as the cross of Christ, which is the central theme of the theological seminary. Under the letter "T" is an aggregate of roots that connects back to the name of the event which speaks to the strength of the content and character of the conference.
Our Kinetic logo design philosophy is to keep things simple, clear and concise. That's why there is a simple design with only two colors. Buenos Technologies, an aircraft parts design and manufacturer, now has a new company e-commerce website to sell their patented Buenos De-Ice product that melts ice off airplane wings.
Kinetic Branding recently completed the business card design for CrossWise Counseling. Kinetic helped rename and rebrand the company, with a new company logo and website design. The business card design highlights the new company logo and their tagline "Shine Your Light."
Kinetic Branding recently completed the custom website design for Legacy Solar + Smart Home, a company that uses advanced smart home technologies to reduce monthly energy costs. After completing the Legacy's logo design, Kinetic developed a website that uses the company's logo mark in a clever way. The logo mark is used above a woman's head representing a "smart idea."
Visit the Newly Designed Website > Kinetic Branding recently completed a new website design for longtime client, Maragas Winery. Kinetic has redesigned the company's logo, labels and now, their website with a new brand story, "Uncork The Tradition."
Visit the new Maragas Winery website > In Spanish, “Buenos” means “Good.” Buenos Technologies, a new aircraft parts design and manufacturer is taking off on the right flight plan with a company logo. The logo design is upbeat, light and fun and connects with the personality of the owners. Of course, Buenos, stands for "good." Good ideas, good tech, good products. Stay connected to this blog to see the upcoming Buenos website.
There could not be a more "night-and-day" contrast in design with Scott Miller's new brand identity "CrossWise" for his counseling business and the new website design and Brand Story Theme. The old design (on the left/top) focuses on "the person" rather than a company and their unique brand identity offering.
Kinetic directed the company to focus on providing their clients with hope and fulfillment through faith. Kinetic brought an epic new look to the industry and provided a way for customers to connect to a vibrant message. The old website was not mobile-friendly and did not have search engine optimization (SEO) functionalities. Visit the new CrossWise Counseling website > Longtime client GLI Advisors wanted to update their brand image for 2023, but knew that a design upgrade in and of itself was not enough. They needed a Brand Story that would tap into the heart of their core audience. GLI is a high-level project management company that directs and develops community housing properties. Kinetic Branding developed a unique Brand Storyline theme — "Elevating Communities. Building Confidence." — that would tap into the primary felt need of "control" for their ideal clients. Kinetic visualized this Brand Storyline concept design with blueprint-like lines and arrows that speak to control and detailed planning. The lines and arrows circle images of the company's past projects in the shape of their G-shaped logo mark, thus creating a dynamic message that speaks to control, competency and countenance.
Visit the new GLI Advisors website > Scott Miller is a Christian-based counselor who uses faith and common sense to help people shine the light they have within them and to find the joy and abundance that they are meant to have. Kinetic Branding recently completed the following logo that sets his counseling company apart from the rest of the counseling community and connect with people who are looking for a unique path to happiness. The newly created company name and logo design incorporates the theme "Shine your Light" and the association of Christianity into the typeface for CrossWise Counseling.
One of the Brand Energy Elements that Kinetic uses to connect with the customers of our clients is called "Nostalgia." We love products and services that take us back to the good times of our past, and when companies realize they can offer more than just a product or service, and that they can provide an authentic nostalgic emotion, they can tap into a huge felt need in the marketplace and better their relationship with their customers. “People underestimate the power of nostalgia. If baseball can use it to get people to care about that worthless sport, then I can use it to get my siblings to care about the farm. Nostalgia is truly one of the great human weaknesses, second only to the neck.”
– Dwight Schrute, The Office Season 9 Episode 17: ‘The Farm’ |
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