Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company.
Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.
The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.
Stay connected to this blog to see upcoming label and website redesigns.
Kinetic Branding recently completed a logo design for Luke 4:18 Ministries, an interdenominational Christian and non-profit corporation. The company's purpose is to help all people live full and victorious lives by applying Biblically-based truth in their lives and connection to the Holy Spirit.
Kinetic used simple swooping shapes to create a beautiful and meaningful logo for Luke 4:18 Ministries. The blue horizontally oriented shapes symbolize the Bible, and the orangish vertically oriented shapes represent the Spirit.
Kinetic Branding recently completed a logo design for 10X Catalyst Groups, where several groups of business owners meet with one another on a regular basis to serve as a sounding board for one another and learn to exponentially grow themselves and their companies.
Kinetic designed the new 10x logo design with the idea of connecting professionals together for exponential growth. Two arrows are coming together, the light blue from the left and the dark blue from the right, to create the 'x' in the logo.
Kinetic Branding recently created a special campaign theme and logo design for Steakhouse Elite and their NASCAR sponsorship efforts. The campaign theme "Fuel Your Burger Addiction" aims to connect with race fans and introduce them to Steakhouse Elite's unique burgers.
The logo design is simple and bold, with a flame design that connects to racing and burgers. The new campaign logo will be on the trunk and tail of #7 J.J. Yeley's race car, as well as on t-shirts, canopies and other merchandise at NASCAR races.
In logo redesign, there's an "evolutionary" and "revolutionary" approach for company's seeking an updated company logo. Central Oregon Ranch Supply decided that they desired a substantial and modern logo redesign which would imply that they wanted a revolutionary logo redesign, but they also wanted to make sure that their long-established brand recognition was not ignored, which called for an evolutionary logo redesign. Kinetic Branding made sure to accurately balance the needs of their client.
Kinetic Branding wanted to make sure they designed a "logo" and not an "illustration" when approaching the logo redesign. Many companies start out with a logo that looks more like a complex illustration rather than a simplified and well-designed logo that emits instant recognition.
The original logo was a complex illustration with a rancher on horseback with seven head of cattle. The principles of successful logo design is to simplify, with the mantra "less is more." Major companies like UPS, Starbucks, FedEx, Apple and Microsoft all redesigned their corporate logos by simplifying the original design.
Balancing the subtleties between evolutionary and revolutionary logo redesign, Kinetic decided that a limited display of rancher and cattle silhouettes could work as a reverse (or negative) image within a modern mountain-scape to maintain long-standing recognition. But Kinetic also realized that a simplified logo shape and a modern typeface would create the perfect balance between an evolutionary and revolutionary logo redesign.
Stay connected to this blog for the C.O.R.S. website design.
Kinetic has updated their newly launched website with two new case studies, which they call "Client Stories." These client stories present the problems our clients had and the solutions we created for them.
One client story, for Nurturals, focuses on a totally new cleaning product company, where Kinetic implemented their Brand Energy brand strategy, named the company, products, designed the company logo, website and product labels. View the Nurturals Client Story >
Another client story, for Steakhouse Elite, shows how Kinetic rebranded a young company into a solid, confident and credible beef brand. Kinetic discovered the Brand Energy Formulas for not only the company, but each other their three product lines, developed logos for the company and product lines, developed their robust website, designed product labels and more. View the Steakhouse Elite Client Story >
Kinetic Branding recently completed a logo design for a European fashion brand called Sì Amore (translated "yes love"). Kinetic designed a heart right into the logo using the top half of the lowercase 's' and 'a' letters.
The new logo design is simple yet sleek, fashionable yet fun, and classy yet creative. The small circles at the end of the letters make the design ornate and attractive for women to wear on fashion apparel.
In early 2012, Kinetic Branding launched a new Steakhouse Elite branding campaign that would evolve into a national beef brand and eventually become a NASCAR-sponsored brand in 2018.
Kinetic Branding just launched their newly-designed company website design (yes, this one). While updating the content of a website is important, a complete redesign every few years can make a huge impact.
Click on the sections below for a larger version of the image.
We did not change our message at all, but we created a much more immersive experience into the creativity and design aesthetics of our clients' branding campaigns. We used bright colors and engaging imagery to reflect the influence these unique campaigns have to connect with consumers.
Let us know if you want us to re-energize your website and brand identity.
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