Below is a throwback blog post from our old website in 2012 of a logo redesign for Northwest Belt. Today, nearly six years later, Northwest Belt has taken full advantage of their redesigned logo as well as a redesigned website, and the company is actively growing and thriving.
Brandmark Redesign for Northwest Belt
Kinetic Branding recently redesigned the company logo for Northwest Belt & Conveyor Company, an organization that refurbishes industrial grade conveyor belts for companies who want to save money. After determining the company's unique Brand Energy Formula of 1] Get the Best, 2] Control, and 3] Convenience, Kinetic began the logo design process by focusing on their formula.
The original logo served Northwest Belt for the many years since the beginning, but needed to be updated with the company's growth. The old logo design did not connect with the company's core audience. It also did not present the company as a national brand that it has become over the years. Northwest Belt needed a new logo that better represented their company persona and could connect with consumers on a deeper level.
Kinetic focused on two emotions ("Get the Best" and "Control") when designing the new logo. In creating a logo design that appeals to plant operators who desire to have the best and want control over their operations, Kinetic knew that by designing a logo that feels like a quality control badge or emblem, customers would be reassured that the company is focused on the highest of standards.
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