brand energy emotions

Kinetic Branding has uncovered 20 emotional needs and desires found at the core of the human psyche, each one motivating people to act and react to the world around them. These "emotional elements" are the heart of our process.

Every company has a unique Brand Energy formula that is made up of emotional elements not easily seen nor understood by most people. Each of these elements are deeply rooted in the desires and needs of every human and they have the ability to influence the way we perceive and respond to brands.

Kinetic Branding has identified 20 emotional elements, shown below, that we use like a periodic table to identify which elements are likely to be found at the heart of our clients' products and services.