kinetic blog

What's going on at Kinetic? What's happening in the design and branding world? How are we solving problems? How are we helping our clients connect with their audience? These are the questions our blog is designed to answer.

FEBRUARY 01, 2012

super cool children's book series

Kinetic Branding is currently working on an identity system and several brand communication pieces for a new children's book series called SuperKiddoz. Using their Brand Energy process, Kinetic has discovered three emotional elements for the new brand that will connect with the target audience, the parent buying a book for a child: 1] Nurturing Response, 2] Family Values, and 3] Fun. These are the top human emotions that Kinetic is focusing on when connecting with parents.

Not much can be shared at this moment about the new brand, but we're tapping into our superhero powers to design some creative brand communication pieces.

Stay connected to this blog to see more about SuperKiddoz.