kinetic blog

APRIL 24, 2012

new Counter Intelligence campaign launched
Kinetic Branding has launched a new campaign for the Business 20/20 Executive Breakfast Series, created by the law firm Karnopp Petersen. Business 20/20 brings high caliber business experts to Central Oregon to encourage new ideas, promote professional growth and provide sophisticated educational opportunities to Central Oregon’s business community.

Karnopp Petersen approached Kinetic to not only create and expand the Business 20/20 brand identity, but to manage the identity of each seminar it hosts. The next seminar is entitled "Counter Intelligence," and addresses the long-time debate about bringing higher education to Central Oregon.

Kinetic simultaneously developed the Business 20/20 brand identity with the "Counter Intelligence" seminar. Both were rolled out on the new Business 20/20 website, web banners, magazine advertisements, mailers and email newsletters.

Part of Kinetic's unique approaches to brand communication is developing a well-branded campaign that expands across a multitude of media. Kinetic's three-pronged approach includes 1) emotional branding,
2) creation of a themed campaign message, 3) with award-winning design and production.

VISIT THE BUSINESS 20/20 WEBSITE

APRIL 12, 2012

new "Emotional Branding" column set to debut

A new ongoing column on "Emotional Branding" is set to be introduced in the next issue of Cascade Business News, a business journal dedicated to helping businesses grow.

The Emotional Branding column is written by Paul Ruettgers, founder and creative director of Kinetic Branding. Paul has nearly 20 years of experience in branding, marketing and design. After years of branding and positioning companies in their marketplace, Paul realized that consumers don't make strong emotional connections with brands unless the organization truly understands what they really need from their products and services.

What is Emotional Branding? When attempting to market your products and services to consumers, the most important thing to know is their felt needs. At Kinetic Branding, we use a strategic, emotional branding process called Brand Energy to discover the source of power companies have buried deep within their product offerings. This is where the motivation to buy lies. Kinetic Branding has uncovered 20 Emotional Elements found in human desires. Each one motivates people to act and react to the world around them.

Each Emotional Branding column will highlight one of the Emotional Elements and offer tips on how your organization can tap into the power of influence it has to captivate consumers and motivate them to love and trust in your brand.