June 22, 2012
expanding the WindowAlert brand
WindowAlert has engaged Kinetic Branding over the past several years to build and oversee their brand identity and connect with consumers. WindowAlert protects birds from flying into windows with decorative ultraviolet window decals that alert birds to glass surfaces.
After designing their corporate logo, Kinetic also designed WindowAlert's e-commerce website, email newsletter campaigns, internet advertising campaigns, as well as their entire product packaging line. Experiencing success through the growth of their branding and marketing efforts, WindowAlert asked Kinetic to create two new decal designs as well as the product packages.
Kinetic Branding created designs for the new "Modern Square" and "Leaf Medley" ultraviolet decals (above). Every decal package design displays a beautiful wild bird so that it creates an emotional connection with consumers who are buying the product to save the lives of birds.
Kinetic helped WindowAlert identify their unique Brand Energy Formula that creates strong emotional connections with their ideal customers. The "Nurturing Desire" was the strongest emotional element in WindowAlert's formula, and that has been the focus in communicating with consumers.
As a result of a solid emotional branding strategy, creative designs, compelling messages, and a consistent representation of the brand across multiple media channels, Kinetic Branding has helped to increase awareness and sales of WindowAlert's products.
Stay connected to this blog as Kinetic creates energy for the WindowAlert brand.
June 13, 2012
Convenience: The Great American Commodity
This month’s emotional desire is “Convenience.” One of the greatest American commodities, convenience connects with consumers in a powerful way because it offers them more time. We’re an instant-gratification nation who wants everything now. We want fast food, instant abs, and speedy service. We watch television while we surf the web. We listen to audio books while we drive.
Most consumers feel like they don’t have enough free time in their lives. Because of this, the desire for convenience is a precious commodity in our culture that is highly sought after.
Does your product or service offering contain the emotional desire for convenience? If it does, are you motivating consumers to buy convenience from you? Remember that consumers are not buying your product as much as they are buying the convenience it offers them. Don’t get stuck on selling the widgets you make. Instead, show consumers how your widget save them precious time.