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A Brand That Captures Your Attention

5/15/2020

 
Kinetic Branding recently completed the naming and logo redesign for Encompass Cleaning, a full-service cleaning company.
Encompass Cleaning Logo
Encompass Cleaning Logo Mark
Hat with logo
Woman wearing white tshirt with logo
The original company, Katie's Cleaning, decided to expand their services to all types of cleaning, not only for residential but also commercial cleaning. With such a drastic change in scope, the company needed a new name and logo that better represented the company's new direction.

Kinetic renamed the company "Encompass Cleaning" because they now provided all manner of cleaning services for all types of homes or buildings. And the new logo mark resembles an "e" made from four arching shapes.

This new logo type is called an "integrated logo design" whereby it integrates a unique logo mark within the text of the logo. This logo mark can be used on it's own or within the logotype, making the logo very versatile. The mark can easily be placed on shirts and hats as shown above.

Uplifting Brand Design

4/23/2020

 
Upcycle Initiatve Logo
Upcycle Initiatve Mark
Upcycle Initiatve Logo
Kinetic recently designed a new logo for a business, Upcycle Initiative, a consultancy for sustainable waste diversion initiatives designed to promote integrated environmental solutions that increase resource recovery activities and reduce the need for conventional landfill disposal. READ MORE >>

A Company Ahead Of The Curve

4/1/2020

 
Archos Technologies
Kinetic Branding recently named and branded a newly formed Silicon Valley technology company, now named Archos Technologies. The company produces a smartphone app that makes smartphone apps with a single tap. Does this sound impossible? That's because it is. April Fool's Day! This is a concept name and logo design we created from nothing. This company does not exist. But we think it's a cool name and an even cooler logo design.

If we can create something from nothing just for fun, just imagine what we can do for a real company like yours!

Rebuilding A Home Builder Brand

1/28/2020

 
Kinetic Branding recently completed a new logo design for KD Construction Services, an Oregon home builder. Prior to designing the logo, Kinetic proposed the shorter DBA name "KD Homes" which the client liked. By using "Homes" instead of "Construction Services," the name accurately reflects what they build and it's easier to remember and write out. 
Picture
The new logo design is much more simplistic and memorable than the old logo, which was a bit more intricate and illustrative. The old illustration reflects only one style of house, but the company builds all types of homes. Prospective clients could see the logo and think that the company only builds that one type of home.
Picture
OLD LOGO
With a pleasant and warm green and dark walnut-brown color combination and a shorter name, the company's new logo says more visually about their craftsmanship and quality than the old logo could.

Heartfelt Name & Logo Design

1/17/2019

 
Kinetic Branding recently completed the company naming and logo design for Broken Heart Apparel, a non-profit organization that makes grief apparel for those who are grieving. Broken Heart makes and sells grief apparel as a way promote positive social change and provide grief support for those facing a traumatic loss. Broken Heart's grief apparel will allow grieving people to express themselves and feel validated in their grief.
Broken Heart Logo Mark
Broken Heart Logo
Broken Heart Logo

Accelerating A Brand Name & Identity

5/10/2018

 
Kinetic recently launched a new company name and logo for a national organization, now named DashMasters, which repairs and customizes electronic automobile dashboards.
DashMasters Logo
DashMasters Logo Mark

Name and Logo That Carries Seeds of Joy

3/30/2018

 
Kinetic Branding named and designed the logo for Life Story Moments, an organization that takes photos, videos, audio and other media that families have collected and create a complete video story of a person's life. 
Life Story Moments logo design
Dandelion Logo Mark

Throwback Thursday: WebBlox Brand Identity

3/15/2018

 
WebBlox was born in early 2009 out of frustrations with modern website development processes and technologies. While WebBlox started out as a "Do-It-Yourself" website building tool, it was thoughtfully redesigned as a "Do-It-Right" website building tool that allows web professionals to use the WebBlox system to build smart websites.
WebBlox Logo Design
WebBlox Logo Mark Design

Designing Distinction Into A Name & Logo Design

10/19/2017

 
Logo design for Agilant Solutions Inc
Kinetic Branding recently completed a naming and logo project for New York-based ASI System Integration. ASI is North America’s leading independent provider of IT services, solutions, and technologies. The company engaged Kinetic to rename the company and design its new corporate logo and website. 
ASI logoOld ASI Logo
ASI was one of many 3-letter initial named organizations in the IT industry, like CDW, SHI, UDT, HPT, and others that was having trouble standing apart and telling a unique story. The "A" in the "ASI" name didn't stand for anything after a company merger. The old ASI logo (shown right) was competing with more than three dozen other companies with the same initials and somewhat similar logos. 

The new company name, Agilant, is a combination of the words "agile" and "vigilant," the two words that continually defined the company and its Brand Energy Analysis, which had the Brand Energy Emotions of "Control" and "Convenience." Agile represents the ability to be flexible and create custom technological solutions for their clients. Vigilant also represents the company's dedication and loyalty in creating powerful solutions for their clients. Both words fit the company's unique Brand Energy Formula.

The new Agilant logo design focuses on the apex, the summit, the pinnacle of custom solutions and client services that the company provides. The "A" of the Agilant logo has a crown-like shape at the peak of the letter, which represents the apex of solutions and service, and also serve as a compass-like symbol revealing the company's ability to provide direction for their clients. The logo is minimally designed and the "A" mark integrates into the name so that it highlights its distinct name and logo design.
Agilant logo mark design
New Agilant logo mark
See Our Logo Design Portfolio >

Reaching the Highest Highs

8/1/2017

 
Kinetic Branding just completed the brand strategy, company naming and logo design for a new company, now named "Exos Advisors."
Exos Advisors Logo Design
Exos Advisors is a name Kinetic created that is derived from the word "Exosphere," which is the outermost region of a earth's atmosphere. Exos Advisors helps companies achieve the highest level of performance and attain the highest levels of success. 

The logo design is a simple and memorable design, with the upper-right arm of the 'x' projecting outward and forward, implying achievement and success.

Stay connected to the Kinetic Branding blog to see the upcoming website design. 
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