Longtime client GLI Advisors wanted to update their brand image for 2023, but knew that a design upgrade in and of itself was not enough. They needed a Brand Story that would tap into the heart of their core audience.

GLI is a high-level project management company that directs and develops community housing properties.

Kinetic Branding developed a unique Brand Storyline theme — "Elevating Communities. Building Confidence." — that would tap into the primary felt need of "control"  for their ideal clients.

Kinetic visualized this Brand Storyline concept design with blueprint-like lines and arrows that speak to control and detailed planning. The lines and arrows circle images of the company's past projects in the shape of their G-shaped logo mark, thus creating a dynamic message that speaks to control, competency and countenance.

Visit the new GLI Advisors website >

Kinetic Branding is highlighting its latest branding endeavors for their long-time client, RDD, an innovative aircraft manufacturing business. In this Part 1 of "A Brand Journey," we're tracking with RDD, who approached Kinetic to develop a new name, logo, website and a few other projects for their upcoming new 2022 aircraft.

CLIENT & PROJECT BACKGROUND:

RDD Enterprises is a premiere aviation Research, Design & Development group with a rich aviation heritage serving the experimental aircraft community. RDD has provided technologically-advanced aircraft systems and world-class support to pilots and their airplanes for more than a decade.

In early 2016, RDD made huge headlines when they transformed the iconic Lancair IVP into their own LX7 aircraft by designing and replacing the nose, cowling, wings and tail. The LX7 became one one of the safest, fastest, most efficient and most luxurious aircraft in its class. The LX7 was wildly successful, setting new personal and world records for a single engine aircraft. Among a long list of innovations, the LX7 could also fly across the continental US on just one tank of fuel. The demand for the LX7 grew quickly and RDD soon found itself innovating again.

At the beginning of 2022, RDD is once again poised to make historic headlines with their successor to the LX7. This time around they are positioned to design and manufacture the next new aircraft entirely within the company, without a donor airplane.

RDD wanted to explore a new name and logo for the next model, which internally they referred to it as "LX8." With the amount of innovation that went into the creation of the new aircraft and the improvements on its power and performance, an incremental name change from LX7 to LX8 would not do this game-changing aircraft any justice.

Kinetic Branding has been working together with RDD since the early days of the company, designing the LX7 logo and website, among other things.

New Aircraft Naming:

As mentioned before, naming the new aircraft "LX8" after it's predecessor, the LX7, didn't make sense with such a monumental leap forward. The LX7 stood on it's own and RDD did not have predecessors called LX6, LX5 and so forth. At the same time, Kinetic and RDD equally loved the LX7 name and story behind it, not to mention "LX7" sounds cool, and the logo Kinetic designed for it was equally cool.

The new aircraft name would have to work along side the LX7 aircraft name as well as future new aircraft that RDD would build. Kinetic wanted a name that is congruent with the brand story that they've been building with RDD over the past years. Kinetic wanted to continue building upon the brand equity from LX7.

So what was the final name? The winning name for the new aircraft was not to replace the "7" with an "8." Kinetic recognized that RDD actually turned everything on it's side with this next innovative model, that they took the "8" in LX8 and literally turned it on it's side to create the infinity symbol.

The LX8 would be called the LX∞ (LX-Infinity). Kinetic and RDD agreed that this aircraft design had an infinite amount of innovation that it needed a name that matched.

PROJECT SOLUTIONS:

Kinetic Branding and RDD established the first set of projects which is covered in this Part 1 of "A Brand Journey." The main projects include:

1. New Aircraft Naming
2. New Aircraft Campaign Theme
3. New Aircraft Logo Design
4. New Aircraft Website

New Aircraft Campaign Theme:

Five years ago, Kinetic Branding developed the campaign theme "Relentless Innovation" for the LX7. Relentless Innovation epitomized the essence of RDD and their work to create the pioneering LX7 aircraft.

As with the new LX∞ name, a newly altered campaign theme needed to be created, yet it needed to retain the Relentless Innovation feel.

Kinetic created the new "Innovation to the Power of Infinity" campaign theme for the LX∞ aircraft.

New Aircraft Logo Design:

With the new LX∞ name so close to the LX7, the logo design treatment was determined to be treated very similarly, with a chiseled metallic design.

The infinity symbol of the LX∞ logo extends from the top-right arm of the "X" to begin forming it's shape, and it ends tucked nicely back into the cross bars of the "X." The infinity symbol also rises slightly above the top of the "L" and the "X" to not only give the "X" more strength, but to give the infinity symbol the feeling of being an exponential–which would tie in with the campaign theme "Innovation to the Power of Infinity."

New Aircraft Website Design:

Once the new name, campaign theme and logo were developed, Kinetic Branding began working on the LX∞ website at www.lxaircraft.com. The new website sports a large-scale slideshow, statistic counters, image galleries and much more. The website also carried the "Innovation to the Power of Infinity" campaign theme and brand story.

Presenting the LX∞ on the new website was a bit of a challenge as the first LX∞ had not yet been built and therefore no images of the aircraft. Although it had not been built yet, the aircraft was designed by RDD in 3D.

Kinetic branding was able to take the 3D aircraft designs and make stunning renderings in order to show the public what the LX∞ will look like. Click on the images below to enlarge.

This concludes Part 1 of "A Brand Journey." Kinetic and RDD are working closely on more monumental branding projects that will help position the company and its innovative aircraft as leaders in the industry.

Stay connected to this blog for "A Brand Journey – Part 2"

Kinetic Branding recently completed a redesign of the Steakhouse Elite corporate website. Using the newly created "Taste the Difference" campaign theme, Kinetic designed and developed a unique and redesigned website  that appeals to a diverse audience.

Kinetic Branding and Steakhouse Elite have a long history of working together to bring consumers healthy and tasty products and branding.

Kinetic Branding recently completed a website design for a startup company called Sinclair Health Counseling. The website design expands on the company's warm and friendly brand identity.

Kinetic Branding recently designed a new website for a not-for-profit organization called The 1-1 Parenting Principle, which helps mothers and fathers parent their children in a simple and effective way that is non-threatening.

Kinetic Branding, who also designed the 1-1 logo, expanded on the newly designed 1-1 brand identity with a fresh and vivid website design.

1-1 helps better connect parents and their children, benefiting the whole family with fundamental parenting tools that reduces stressful conflicts and increases meaningful connections.

Kinetic expanded the colorful 1:60 brand identity with imagery of close-knit family experiences with joyful expressions.

View The 1-1 Parenting Principle website >

Kinetic Branding recently redesigned one of their clients' aviation website. RDD Enterprises, an airplane builder in Redmond, OR, has a dedicated website for their new line single engine LX7 aircraft, that are breaking world records all over the place.

The new website carries a new "Relentless Innovation" campaign theme throughout and brings sharp attention to the countless unique advantages the airplane has over its competition.

Check out the newly redesigned website >

Kinetic Branding recently completed a new website for a faith based organization located in the high desert of Central Oregon. With the beautiful scenic views, the website is an inspiring place to learn and grow.

Kinetic Branding recently launched the new website for start up company Upcycle Initiative. The environmental stewardship company helps heal the earth through the latest technology.

Kinetic Branding nominates and unanimously awards our client, Robert Eisenberg of Bend Pizza Kitchen, as our "Client Of The Century" for his efforts to support the community during the COVID-19 virus.

BPK initiated a local WE-R-BEND campaign to serve free restaurant meals to service industry people who have lost their jobs due to the coronavirus.

Thank you, Robert Eisenberg of Bend Pizza Kitchen for being an amazing community leader. His love for people, our community and our country is commendable. It's great to see so many people stepping up like Robert has.

Here's the participating restaurants in Bend: Bend Pizza Kitchen, La Rosa, Modern Mexican Kitchen, The Sparrow Bakery, Poke Row

Kinetic was fortunate to design BPK's logo and website design. All the best you, Robert and BPK, as we all work through this crisis.

Kinetic Branding recently completed a website design for KD Homes, a company that Kinetic renamed and redesigned the company logo. Kinetic renamed the company from KD Construction Services to KD Homes.

Visit KD Homes Website >