Kinetic Branding

  • Home
    • Start New Project
  • Brand Energy
    • Brand Energy Elements
    • Brand Energy Formula
    • Brand Energy Analysis
  • Portfolio
    • Logo Design
    • Web Design
    • Print Design
  • Client Stories
    • BioEnergy Hawaii
    • Maragas Winery
    • Noble Insurance Solutions
    • Nurturals
    • Steakhouse Elite
    • Window Alert
  • Blog
  • About
  • Contact
  • Home
    • Start New Project
  • Brand Energy
    • Brand Energy Elements
    • Brand Energy Formula
    • Brand Energy Analysis
  • Portfolio
    • Logo Design
    • Web Design
    • Print Design
  • Client Stories
    • BioEnergy Hawaii
    • Maragas Winery
    • Noble Insurance Solutions
    • Nurturals
    • Steakhouse Elite
    • Window Alert
  • Blog
  • About
  • Contact

Logo Design That Points The Way Forward

10/23/2017

 
Waypoint logo design
Waypoint logo design on letterhead
Kinetic Branding recently completed a logo design for project management company Waypoint Consulting. The newly formed company manages the design, budgeting, planning and construction of lower income affordable housing facilities in San Francisco and other West Coast cities, helping poor families in need of securing permanent homes. Waypoint directs their clients in the right direction and bring about a successful project.
Kinetic helped Waypoint Consulting define their unique Brand Energy Formula, which included the felt needs of "Control" among others. The corporate logo design utilizes a simplified compass arrow to show that the company provides direction (which is Control) for their clients in managing a successful project. 

The arrow, which is integrated into the "W" letter form of the "Waypoint" logo design creates not only a unique logo in and of itself, but it creates a distinctive "W" mark can be used alone to represent the company in a creative way. While an arrow symbolizes direction, it is also an uplifting and positive image that pulls people in and engages them to want to hear more of the company's story. 

Kinetic believes that the simplest logo designs make a stronger impact on people than an intricate, overcomplicated logo that tries to communicate too many things. Kinetic's own Brand Energy process helps identify what people are looking for so logos can be designed to captivate an audience. 

See the Waypoint Consulting Website >

Comments are closed.

    kinetic blog

    This blog is focused on our latest projects.

    categories

    All
    3D Modeling
    Advertisement
    Brand Strategy
    Brochure Design
    Business Cards
    Campaign Theme
    Client Stories
    Company Naming
    Logo Design
    Logo Redesign
    Packaging Design
    Personal
    Poster Design
    Stationery
    Vehicle Wrap
    Video Branding
    Website Design

    archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016

Kinetic Branding Logo
541.550.7272
780 NW York Drive, Suite 204
​Bend, Oregon 97703
Home

Blog


About


​​Contact
Brand Energy
Brand Energy Elements
Brand Energy Formula
​
Brand Energy Analysis
Portfolio
Logo Design
Web Design
​
Print Design
Client Stories
BioEnergy Hawaii
Maragas Winery
Noble Insurance
Nurturals
​Steakhouse Elite
​
WindowAlert
Picture
Picture
©2021 Kinetic Branding
​
Web Design by Kinetic
​Powered by WebBlox