Kinetic Branding helps businesses stand apart in the marketplace through emotional branding, strategic positioning, and well-designed brand communication pieces that make deep, emotional connections with their target audience.
Kinetic Branding is a strategic branding and marketing company that identifies and harnesses the extremely powerful inner human emotions to connect our clients with their consumers. This unique process is called brand energy, and we're using it to help our clients improve their market share and increase profits.
Kinetic Branding was founded on the essential truth that consumers make stronger and more loyal connections to companies that meet their innermost felt needs and desires in a personal and emotional manner. Kinetic guides companies through their unique Brand Energy emotional branding process, and helps them become more successful by uncovering and tapping into why people would love to buy their products and service offerings.
While most design, marketing and advertising companies focus on surface-level features and benefits of a company's products and services, Kinetic believes there's also a deeper emotional connection that can be made to make a close and personal brand experience with prospect customers.
ABOUT THE CREATIVE DIRECTOR
Paul Ruettgers, the founder and creative director of Kinetic, has an intense passion for graphic design that began in high school when he received an Apple Macintosh computer in the late 1980s. Using the black and white computer, Paul would design color logos, business cards and other various print collateral for local businesses. Paul believes that there has to be a purpose for each design he creates and a motivating felt need that will endear people to companies and their products and services.
Paul is equally passionate for serving the needs and promoting the wellbeing of foster children in his local community. Paul and Heesyun, his wife of 20 years, have had 13 foster children live in their home over the past several years, and are currently adopting 4-year-old twin boys from the local foster care system.