BRAND ENERGY ELEMENTS
Kinetic Branding has identified 20 emotional felt needs found at the core of the human heart, each one motivating people to act and react to the products and services around them. These Emotional Elements are the heart of our Brand Energy process and guide our design solutions so they can make a deep connection with the intended audience.
Every company has a unique Brand Energy Formula that is made up of Emotional Elements not easily seen nor understood by most people. Each of these elements are deeply rooted in the desires and needs of every human and they have the ability to influence the way we perceive and respond to brands.
Kinetic Branding has identified 20 emotional elements (shown above) that we use like a periodic table to identify which Emotional Elements are likely to be found at the heart of our clients' products and services.
Kinetic identifies the top three Emotional Elements for their clients, defining and designing a unique brand strategy in a comprehensive Brand Energy Analysis.
Kinetic Branding has identified 20 emotional elements (shown above) that we use like a periodic table to identify which Emotional Elements are likely to be found at the heart of our clients' products and services.
Kinetic identifies the top three Emotional Elements for their clients, defining and designing a unique brand strategy in a comprehensive Brand Energy Analysis.
