In early 2012, Kinetic Branding launched a new Steakhouse Elite branding campaign that would evolve into a national beef brand and eventually become a NASCAR-sponsored brand in 2018.
Kinetic Branding just launched their newly-designed company website design (yes, this one). While updating the content of a website is important, a complete redesign every few years can make a huge impact.
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We did not change our message at all, but we created a much more immersive experience into the creativity and design aesthetics of our clients' branding campaigns. We used bright colors and engaging imagery to reflect the influence these unique campaigns have to connect with consumers.
Let us know if you want us to re-energize your website and brand identity.
Kinetic recently launched a new company name and logo for a national organization, now named DashMasters, which repairs and customizes electronic automobile dashboards.
Kinetic guided the company through their Brand Energy brand strategy process prior to naming and designing the new logo for DashMasters. What came out of the brand strategy was that our client's customers most desired "Control" and "Convenience" over their automobile technology, and that expertise was the most desired form of control.
The naming of DashMasters went through a couple of rounds. It was determined that the word "Dash" is the best, easiest and shortest word for automobile dashboard. The word "Masters" speaks to control through expertise, experience and precision in the work the company provides. When put together, "DashMasters" not only accurately describes the quality of the company, but it also sounds powerful and is easy to say and remember.
Stay connected to this blog to see the upcoming DashMasters website design
Kinetic Branding completed a website design and development project for GL Solutions, a tech company that delivers enterprise software and services to streamline data, bring chaos into order, and transform agencies and the states they serve. Data security, online services, and workflow control come standard throughout the GL Solutions catalog. Achieve better government service and public protection.
Kinetic took a completely unique direction to develop not only a distinct website design, but a new overall company rebrand. The new brand identity imagery uses thin and colorful data lines that go from chaos to order to create a cityscape with a government capitol building as a focal point.
The cityscape is made up of data streams that turn into data dashboard statistical diagrams such as bar charts, plot points, checklists and other analytical symbols.
View the new GL Solutions Website >
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