Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week.
The newly-designed logo and campaign theme (Elevate Your Business) uses simple and foundational graphic elements and typography that are designed to stand the test of time and not be pigeonholed into a specific time period.
The new logo uses three upward arrows that signify progress and growth as well as the local mountain peaks of the Cascade mountains in Central Oregon. The new campaign theme, “Elevate Your Business,” speaks not only to the process of improving businesses, but also the high desert area in which the organization is located. Overall, the new logo is bolder, more professional, more readable, more visually balanced, and has much more meaning. The new logo also carries an elevated perception of the organization.
Stay connected to this blog to see the new PROS website design.
Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company.
Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.
The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.
Stay connected to this blog to see upcoming label and website redesigns.
Kinetic Branding recently created a special campaign theme and logo design for Steakhouse Elite and their NASCAR sponsorship efforts. The campaign theme "Fuel Your Burger Addiction" aims to connect with race fans and introduce them to Steakhouse Elite's unique burgers.
The logo design is simple and bold, with a flame design that connects to racing and burgers. The new campaign logo will be on the trunk and tail of #7 J.J. Yeley's race car, as well as on t-shirts, canopies and other merchandise at NASCAR races.
In early 2012, Kinetic Branding launched a new Steakhouse Elite branding campaign that would evolve into a national beef brand and eventually become a NASCAR-sponsored brand in 2018.
Years ago, Kinetic Branding helped a younger company with just a few products build a solid brand identity through brand strategy and branding design. That company, Steakhouse Elite, is well on it's way to becoming a national brand and is leading the pack in terms of business growth.
Today, Kinetic is now helping Steakhouse Elite elevate and expand it's brand identity to include the company's new product lines and their multiple audience demographics. Kinetic is in the process of launching a new brand campaign titled "Tailored To Your Tastes," which is designed to meet the unique felt needs of it's broad consumer base and their distinct preferences.
Visit the Steakhouse Elite Website >
The new Steakhouse Elite website, a week from being launched, will carry the company's new "Tailored To Your Tastes" campaign theme and evolved brand identity design. Each of the three product lines carry their own audience-focused sub theme that fits within the main theme.
The main theme and sub themes are all graphically represented and designed to appeal to their intended target audience. The company's Grass Fed beef line is focussed on health, so lighter and brighter images and colors are used along with a friendly theme graphic. Their Angus beef line, however, is more traditional so Kinetic developed an Americana product identity. And the company's most intriguing Kobe-Crafted beef line offers a more modern look to match it's contemporary taste.
Kinetic Branding recently completed a new website design for BioEnergy Hawaii, a new waste-to-energy company on the Big Island of Hawaii. The new website highlights the beauty of Hawaii and communicates the positive efforts being made to preserve the tropical island and its community. See the stunning video on the new website >
Kinetic also designed the company's logo and tagline over a year ago. The new corporate logo and website is based on the top three emotional elements of 1) Nurturing, 2) Control and 3) Get The Best. These core emotions are what drive consumers to investigate and invest in the BioEnergy Hawaii brand.
Kinetic Branding has updated their website with a new "Client Story" about one of their newer clients. BioEnergy Hawaii is developing a sustainable resource management operations in the State of Hawaii that is committed to the development of waste-to-value facilities that are both environmentally friendly and economically viable for the long-term use and benefit of the residents and businesses throughout Hawaii.
The company needed a new logo and brand identity that would intimately connect with Hawaiian residents and business owners who care about the health and wellbeing of their environment and the islands.
READ THE BIOENERGY HAWAII CLIENT STORY >
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