Kinetic Branding recently completed the company naming and logo design for Broken Heart Apparel, a non-profit organization that makes grief apparel for those who are grieving. Broken Heart makes and sells grief apparel as a way promote positive social change and provide grief support for those facing a traumatic loss. Broken Heart's grief apparel will allow grieving people to express themselves and feel validated in their grief.
Stay connected to this blog to see the Broken Heart website design.
At the beginning of every New Year, Kinetic Branding highlights the previous year's new and redesigned logos. Kinetic's clients are hitting the ground running in 2019 with a new brand identity, and they are excited and motivated by their new logos. See Kinetic's Logo Portfolio >
Kinetic Branding has recently completed a pro-bono logo design for a startup non-profit organization, "What If We Could?," a crowd-sourcing platform designed to showcase mini projects of local non profits, giving a glimpse into their activity in the community and allow the public to better connect.
Kinetic partnered with What If We Could? to redesign their logo in a more meaningful way, using the Kinetic Brand Energy process that uncovers the emotional reasons behind why people connect with companies.
Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week.
The newly-designed logo and campaign theme (Elevate Your Business) uses simple and foundational graphic elements and typography that are designed to stand the test of time and not be pigeonholed into a specific time period.
The new logo uses three upward arrows that signify progress and growth as well as the local mountain peaks of the Cascade mountains in Central Oregon. The new campaign theme, “Elevate Your Business,” speaks not only to the process of improving businesses, but also the high desert area in which the organization is located. Overall, the new logo is bolder, more professional, more readable, more visually balanced, and has much more meaning. The new logo also carries an elevated perception of the organization.
Stay connected to this blog to see the new PROS website design.
Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company.
Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.
The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.
Stay connected to this blog to see upcoming label and website redesigns.
Kinetic Branding recently completed a logo design for Luke 4:18 Ministries, an interdenominational Christian and non-profit corporation. The company's purpose is to help all people live full and victorious lives by applying Biblically-based truth in their lives and connection to the Holy Spirit.
Kinetic used simple swooping shapes to create a beautiful and meaningful logo for Luke 4:18 Ministries. The blue horizontally oriented shapes symbolize the Bible, and the orangish vertically oriented shapes represent the Spirit.
Kinetic Branding recently completed a logo design for 10X Catalyst Groups, where several groups of business owners meet with one another on a regular basis to serve as a sounding board for one another and learn to exponentially grow themselves and their companies.
Kinetic designed the new 10x logo design with the idea of connecting professionals together for exponential growth. Two arrows are coming together, the light blue from the left and the dark blue from the right, to create the 'x' in the logo.
Kinetic Branding recently created a special campaign theme and logo design for Steakhouse Elite and their NASCAR sponsorship efforts. The campaign theme "Fuel Your Burger Addiction" aims to connect with race fans and introduce them to Steakhouse Elite's unique burgers.
The logo design is simple and bold, with a flame design that connects to racing and burgers. The new campaign logo will be on the trunk and tail of #7 J.J. Yeley's race car, as well as on t-shirts, canopies and other merchandise at NASCAR races.
In logo redesign, there's an "evolutionary" and "revolutionary" approach for company's seeking an updated company logo. Central Oregon Ranch Supply decided that they desired a substantial and modern logo redesign which would imply that they wanted a revolutionary logo redesign, but they also wanted to make sure that their long-established brand recognition was not ignored, which called for an evolutionary logo redesign. Kinetic Branding made sure to accurately balance the needs of their client.
Kinetic Branding wanted to make sure they designed a "logo" and not an "illustration" when approaching the logo redesign. Many companies start out with a logo that looks more like a complex illustration rather than a simplified and well-designed logo that emits instant recognition.
The original logo was a complex illustration with a rancher on horseback with seven head of cattle. The principles of successful logo design is to simplify, with the mantra "less is more." Major companies like UPS, Starbucks, FedEx, Apple and Microsoft all redesigned their corporate logos by simplifying the original design.
Balancing the subtleties between evolutionary and revolutionary logo redesign, Kinetic decided that a limited display of rancher and cattle silhouettes could work as a reverse (or negative) image within a modern mountain-scape to maintain long-standing recognition. But Kinetic also realized that a simplified logo shape and a modern typeface would create the perfect balance between an evolutionary and revolutionary logo redesign.
Stay connected to this blog for the C.O.R.S. website design.
Kinetic Branding recently completed a logo design for a European fashion brand called Sì Amore (translated "yes love"). Kinetic designed a heart right into the logo using the top half of the lowercase 's' and 'a' letters.
The new logo design is simple yet sleek, fashionable yet fun, and classy yet creative. The small circles at the end of the letters make the design ornate and attractive for women to wear on fashion apparel.
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