Kinetic Branding is in development of the new Broken Heart Apparel website design. The design, based on the "Nurturing" Emotional Element, calls attention to the solemn emotion and an outward public display of grief.
The website design is purposely subdued to call attention to a serious issue of losing a loved one. The Broken Heart logo was based off the origami design created by the founder of the non-profit organization.
Kinetic Branding recently completed the company naming and logo design for Broken Heart Apparel, a non-profit organization that makes grief apparel for those who are grieving. Broken Heart makes and sells grief apparel as a way promote positive social change and provide grief support for those facing a traumatic loss. Broken Heart's grief apparel will allow grieving people to express themselves and feel validated in their grief.
Stay connected to this blog to see the Broken Heart website design.
At the beginning of every New Year, Kinetic Branding highlights the previous year's new and redesigned logos. Kinetic's clients are hitting the ground running in 2019 with a new brand identity, and they are excited and motivated by their new logos. See Kinetic's Logo Portfolio >
Kinetic Branding has recently completed a pro-bono logo design for a startup non-profit organization, "What If We Could?," a crowd-sourcing platform designed to showcase mini projects of local non profits, giving a glimpse into their activity in the community and allow the public to better connect.
Kinetic partnered with What If We Could? to redesign their logo in a more meaningful way, using the Kinetic Brand Energy process that uncovers the emotional reasons behind why people connect with companies.
Kinetic Branding continued the theme that was designed into the new PROS logo redesign, "Elevate Your Business," and mixed team members with the local high desert mountain ranges. This simple messaging is powerful as it quickly conveys business success.
Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week.
The newly-designed logo and campaign theme (Elevate Your Business) uses simple and foundational graphic elements and typography that are designed to stand the test of time and not be pigeonholed into a specific time period.
The new logo uses three upward arrows that signify progress and growth as well as the local mountain peaks of the Cascade mountains in Central Oregon. The new campaign theme, “Elevate Your Business,” speaks not only to the process of improving businesses, but also the high desert area in which the organization is located. Overall, the new logo is bolder, more professional, more readable, more visually balanced, and has much more meaning. The new logo also carries an elevated perception of the organization.
Stay connected to this blog to see the new PROS website design.
Good news for local cows: The ranchers finally got branded this time! The new Central Oregon Ranch Supply website went live today, showing off their redesigned logo brand on a new engaging, modern, mobile-friendly site.
Kinetic Branding has completed the label designs for the FunniBonz BBQ sauce product line, and produced photorealistic 3-dimensional rendered product shots for branding and marketing purposes.
The new product labels are part of a rebranding effort that has redesigned the FunniBonz logo, product labels, company website and other brand identity communication pieces.
You can see the difference! With 3D modeling, a product can easily be lighted and represented in a multitude of options for a substantially reduced budget.
Stay connected to this blog to see the full sauce label lineup, as well as the rubs labels and smoked meat packaging.
This creative project unfolded within just a handful of minutes. Today, my wife and I officially adopted our 5-year-old twin sons. We wanted to send out official announcements after the ceremony, but didn't have any ideas on what to send out, even as the ceremony concluded.
Once we got back home, I noticed our shoes all lined up at the front door, and an idea hit me in an instant! Lining the shoes up and tying the laces together would make a very cool image, and the next moment the headline "We tied the knots" popped into my head. The "tied the knot" phrase is used for marriages, but adoption is also a marriage between parents and children, so I simply used "knots" (plural) in that common phrase.
My wife, Heesyun, a very talented designer and photographer, suggested placing our shoes on the grass in our front yard and directed the iPhone photoshoot. Minutes later, after adding the headline and smaller text, the announcement was completed and ready to send out.
Not all creative projects go this quickly or smoothly, but we were definitely inspired by our new sons!
Watch our Adoption Story video >
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