Kinetic Branding has long provided photorealistic 3D modeling and rendering services to provide an advantage for their clients. Recently Kinetic has been taking their 3-dimensional skills to a new dimension: food products.
The 3D rendering above shows the new product label design for Steakhouse Elite's Kobe-Crafted hamburger with meat patties inside a plastic tray.
The 3D Advantage: When deciding to use real photography or photorealistic 3D imagery, Kinetic leans towards 3D when possible. Here's why:
Ultimately 3D can be a huge advantage in quality of imagery and provide a substantial saving of money.
Kinetic Branding recently completed the design of smoked chicken drumsticks and wings packaging for FunniBonz, a high-end meat sauce and smoked chicken company.
The package designs (shown above) are 3D modeled and rendered for the best visual reality, and carry the newly redesigned brand identity that Kinetic created for FunniBonz. Kinetic also recently redesigned the company's logo as well as their line of sauces as a complete brand identity redesign.
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Kinetic Branding has completed the label designs for the FunniBonz BBQ sauce product line, and produced photorealistic 3-dimensional rendered product shots for branding and marketing purposes.
The new product labels are part of a rebranding effort that has redesigned the FunniBonz logo, product labels, company website and other brand identity communication pieces.
You can see the difference! With 3D modeling, a product can easily be lighted and represented in a multitude of options for a substantially reduced budget.
Stay connected to this blog to see the full sauce label lineup, as well as the rubs labels and smoked meat packaging.
Several years ago, Kinetic Branding first developed the Brand Energy Formula for WindowAlert, a company that makes clear decals so birds can see and avoid flying into windows. The key Emotional Element for the company and their product was "Nurturing," a strong human desire to take care of someone or something other than themselves.
Because of the highly motivating "Nurturing" emotion, Kinetic Branding has designed the company's product packaging to include stunning photographs of the beautiful birds that nurturing consumers long to protect. Kinetic further developed the campaign theme: "Now You Can Protect Wild Birds From Windows" which empowers the customer and gives them a sense of being a hero. Kinetic does not focus on features and benefits of a product as much as the felt needs that a product or service may provide to the consumer.
Shifting the focus onto consumer felt needs, and not on features and benefits, caused more than a 300% increase in consumer sales because the product packaging focused on the object of their heart's desire and not the company's "bottom line."
See Our Print Design Portfolio >
Kinetic Branding recently completed a revolutionary retail package design. While most retail companies around the world focus on marketing "the product," Kinetic focused on marketing "the experience of the product." Read more below...
Steakhouse Elite launched their new frozen Grass Fed Ground Beef Burgers product line that focuses on benefitting a better family life. If you were to research and analyze all of the retail product packaging designs in the country, you will very rarely find a package design with people prominently displayed. The reason? Most companies push "the product" more than they do "the benefit" or "the purpose."
Kinetic Branding focused on "the why" when designing the latest product packaging for Steakhouse Elite's Grass Fed frozen Ground Beef Burgers as opposed to "the what" (or the product). Prominently displayed on the packaging design is a family enjoying an experience that revolves around a meal. Do your own research. There's hardly any food company that shows the enriching experience of a family enjoying the product.
Steakhouse Elite is one of the fastest growing beef companies in the United States. Their delicious and unique products as well as their differentiated branding and marketing efforts are the reason for their meteoric-like success.
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