Kinetic Branding recently completed a logo design for project management company Waypoint Consulting. The newly formed company manages the design, budgeting, planning and construction of lower income affordable housing facilities in San Francisco and other West Coast cities, helping poor families in need of securing permanent homes. Waypoint directs their clients in the right direction and bring about a successful project.
Kinetic helped Waypoint Consulting define their unique Brand Energy Formula, which included the felt needs of "Control" among others. The corporate logo design utilizes a simplified compass arrow to show that the company provides direction (which is Control) for their clients in managing a successful project.
The arrow, which is integrated into the "W" letter form of the "Waypoint" logo design creates not only a unique logo in and of itself, but it creates a distinctive "W" mark can be used alone to represent the company in a creative way. While an arrow symbolizes direction, it is also an uplifting and positive image that pulls people in and engages them to want to hear more of the company's story.
Kinetic believes that the simplest logo designs make a stronger impact on people than an intricate, overcomplicated logo that tries to communicate too many things. Kinetic's own Brand Energy process helps identify what people are looking for so logos can be designed to captivate an audience.
See the Waypoint Consulting Website >
Kinetic Branding recently completed a naming and logo project for New York-based ASI System Integration. ASI is North America’s leading independent provider of IT services, solutions, and technologies. The company engaged Kinetic to rename the company and design its new corporate logo and website.
ASI was one of many 3-letter initial named organizations in the IT industry, like CDW, SHI, UDT, HPT, and others that was having trouble standing apart and telling a unique story. The "A" in the "ASI" name didn't stand for anything after a company merger. The old ASI logo (shown right) was competing with more than three dozen other companies with the same initials and somewhat similar logos.
The new company name, Agilant, is a combination of the words "agile" and "vigilant," the two words that continually defined the company and its Brand Energy Analysis, which had the Brand Energy Emotions of "Control" and "Convenience." Agile represents the ability to be flexible and create custom technological solutions for their clients. Vigilant also represents the company's dedication and loyalty in creating powerful solutions for their clients. Both words fit the company's unique Brand Energy Formula.
Kinetic Branding recently completed the brandmark design for Gentle Lion, a non-profit organization that helps men lead and protect their families with strength and gentleness.
The logo design for Gentle Lion is fashioned after a shield of armor with the profile of a calm, composed lion creatively intertwined. The shield and lion give an image of strength with a quiet, steadfast courage. The colors are metallic gold and dark silver to reflect the regal position and the noble responsibilities designated to the target audience.
Kinetic is currently designing the Gentle Lion website with the launch coming soon.
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