This creative project unfolded within just a handful of minutes. Today, my wife and I officially adopted our 5-year-old twin sons. We wanted to send out official announcements after the ceremony, but didn't have any ideas on what to send out, even as the ceremony concluded.
Once we got back home, I noticed our shoes all lined up at the front door, and an idea hit me in an instant! Lining the shoes up and tying the laces together would make a very cool image, and the next moment the headline "We tied the knots" popped into my head. The "tied the knot" phrase is used for marriages, but adoption is also a marriage between parents and children, so I simply used "knots" (plural) in that common phrase.
My wife, Heesyun, a very talented designer and photographer, suggested placing our shoes on the grass in our front yard and directed the iPhone photoshoot. Minutes later, after adding the headline and smaller text, the announcement was completed and ready to send out.
Not all creative projects go this quickly or smoothly, but we were definitely inspired by our new sons!
Watch our Adoption Story video >
In early 2012, Kinetic Branding launched a new Steakhouse Elite branding campaign that would evolve into a national beef brand and eventually become a NASCAR-sponsored brand in 2018.
Steakhouse Elite, a national finer meats company and long-term client of Kinetic Branding, wanted to create a web-based commercial that the company could share on all of their social media channels.
Kinetic has long been defining Steakhouse Elite's brand identity and has discovered the company's unique Brand Energy Formula which identifies their distinct and exclusive advantage over their competitors.
This commercial has produced a lot of interest in the company and has helped establish Steakhouse Elite as one of the top new meat companies in the nation with the most profit and growth in the industry.
What is "The Why?" of your company? So often, business owners focus on "The What?" of their companies, highlighting their products and services and failing to connect with WHY consumers really need and want to discover their products and services.
Kinetic helps companies discover their Brand Energy (the why?), the core felt needs of why consumers are seeking what they have. One of the most powerful ways to tell a company's "Why Story" is through the creation of a video manifesto. A manifesto is "a published declaration of the intentions, motives, and philosophy of the issuer." These almost always line up with why a consumer is seeking a company and what they have to offer.
2015 Video Manifesto
2010 Video Manifesto
These video manifestos above were created for Hartmann & Forbes, who create natural, handcrafted window shades sourced by materials from exotic places all around the world. The video highlights the company's inspirations for their beautiful and stunning creations, and connects with designers to inspire them as well.
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