Going through some of Kinetic's work from 13 years ago, we came across this fun logo design for one of our vertical marketing efforts in the area of packaging design. For a couple of years Top Box served as a way to bring package design projects to our agency.
The question we posed to potential clients was, "Does your product package design make your product the Top Box on the retail shelf?" To this day, Kinetic Branding continues to help companies stand out on the retail shelf, helping our customers
This logo design has definitely stood the test of time, and while the brand is not around today, the logo served it's temporary purpose at the time to help our business grow. Kinetic produced a lot more packaging designs with the help of the Top Box brand.
Kinetic Branding recently completed a new logo design for a ProcureAbility, formally known as Denali Group, a national multidisciplinary procurement organization.
The old logo design for Denali Group (shown right) served the company well, but due to an acquisition, the company needed a unique name and logo design.
The Kinetic team developed this new corporate logo design based on the company's unique Brand Energy Formula and their distinctive position in the marketplace. The top Emotional Element for ProcuureAbility is "Control," which guided the design of the logo.
ProcureAbility's core audience needs to feel in control of the direction of their company and it's specific needs, so Kinetic designed a logo that resembled a compass, yet also look liked a spark, or a creative idea.
Keying off the "A" of "Ability," Kinetic designed a simple multicolored compass/spark that grabs attention and demands attention. With a unique look and feel, ProcureAbility will be able to achieve brand recognition and build up a loyal clientele.
Stay connected to this blog to see how Kinetic rolls out the design of the full ProcureAbility brand identity and website design.
Kinetic Branding recently completed a new website design for BioEnergy Hawaii, a new waste-to-energy company on the Big Island of Hawaii. The new website highlights the beauty of Hawaii and communicates the positive efforts being made to preserve the tropical island and its community. See the stunning video on the new website >
Kinetic also designed the company's logo and tagline over a year ago. The new corporate logo and website is based on the top three emotional elements of 1) Nurturing, 2) Control and 3) Get The Best. These core emotions are what drive consumers to investigate and invest in the BioEnergy Hawaii brand.
Kinetic Branding recently completed the new Steakhouse Elite mobile friendly website design and development project. Steakhouse Elite has two amazing lines of beef products that help you serve up a better dining experience for friends and family.
Our blog is focused on our latest and greatest branding projects.