Kinetic recently launched a new company name and logo for a national organization, now named DashMasters, which repairs and customizes electronic automobile dashboards.
Kinetic guided the company through their Brand Energy brand strategy process prior to naming and designing the new logo for DashMasters. What came out of the brand strategy was that our client's customers most desired "Control" and "Convenience" over their automobile technology, and that expertise was the most desired form of control.
The naming of DashMasters went through a couple of rounds. It was determined that the word "Dash" is the best, easiest and shortest word for automobile dashboard. The word "Masters" speaks to control through expertise, experience and precision in the work the company provides. When put together, "DashMasters" not only accurately describes the quality of the company, but it also sounds powerful and is easy to say and remember.
Stay connected to this blog to see the upcoming DashMasters website design
Kinetic Branding named and designed the logo for Life Story Moments, an organization that takes photos, videos, audio and other media that families have collected and create a complete video story of a person's life.
The Life Story Moments name and logo was developed around the concept of a dandelion head that contains numerous small florets (seedlings). Each of the individual florets represent single moments found in photos, videos and other elements that make up a person's unique story.
Kinetic designed the engaging logo above with a dandelion head and three floating florets positioned within the company's name, giving it movement and interest. The logo is simple and light with a bright teal signature color.
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WebBlox was born in early 2009 out of frustrations with modern website development processes and technologies. While WebBlox started out as a "Do-It-Yourself" website building tool, it was thoughtfully redesigned as a "Do-It-Right" website building tool that allows web professionals to use the WebBlox system to build smart websites.
WebBlox was named by Kinetic on the concept that customers only pay for the website features they actually want and use. Customers are allowed to add and build up key features, that are called "blox," to add to their overall unique website solution.
The logo design illustrates the power that the website software gives to its users, by showing a human figure in the "x" letter holding up a colorful block, implying control.
WebBlox has built hundreds of beautiful, powerful and affordable mobile-friendly websites for all types of businesses.
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Kinetic Branding recently completed a naming and logo project for New York-based ASI System Integration. ASI is North America’s leading independent provider of IT services, solutions, and technologies. The company engaged Kinetic to rename the company and design its new corporate logo and website.
ASI was one of many 3-letter initial named organizations in the IT industry, like CDW, SHI, UDT, HPT, and others that was having trouble standing apart and telling a unique story. The "A" in the "ASI" name didn't stand for anything after a company merger. The old ASI logo (shown right) was competing with more than three dozen other companies with the same initials and somewhat similar logos.
The new company name, Agilant, is a combination of the words "agile" and "vigilant," the two words that continually defined the company and its Brand Energy Analysis, which had the Brand Energy Emotions of "Control" and "Convenience." Agile represents the ability to be flexible and create custom technological solutions for their clients. Vigilant also represents the company's dedication and loyalty in creating powerful solutions for their clients. Both words fit the company's unique Brand Energy Formula.
Kinetic Branding just completed the brand strategy, company naming and logo design for a new company, now named "Exos Advisors."
Exos Advisors is a name Kinetic created that is derived from the word "Exosphere," which is the outermost region of a earth's atmosphere. Exos Advisors helps companies achieve the highest level of performance and attain the highest levels of success.
The logo design is a simple and memorable design, with the upper-right arm of the 'x' projecting outward and forward, implying achievement and success.
Stay connected to the Kinetic Branding blog to see the upcoming website design.
Pandeli Ventures is a brand new think tank and tech incubator in Seattle, WA that is disrupting online technology and establishing successful new business models.
Kinetic recently completed the website for Nurturals, a 100% natural cleaning product designed to nurture families. Kinetic not only named the new company, but also designed the logo, product labels and just recently the company's website.
The new website is bright, light and focused on family interaction in a clean home environment. The top Brand Energy Emotional Element for Nurturals is "Nurturing," which is part of the reason for the company's name. The Nurturing emotion is used on the website to make mom, the primary target audience, feel like a hero for buying Nurturals to keep her family environment clean and healthy.
Kinetic Branding took the new company through their proprietary branding strategy called Brand Energy, which uncovered "Nurturing" as the primary felt need by mothers. Since mothers are looking for products and services to nurture their family, Kinetic focused on this fact and has designed visuals and messaging that speaks directly to their desire to nurture..
Going through some of Kinetic's work from 13 years ago, we came across this fun logo design for one of our vertical marketing efforts in the area of packaging design. For a couple of years Top Box served as a way to bring package design projects to our agency.
The question we posed to potential clients was, "Does your product package design make your product the Top Box on the retail shelf?" To this day, Kinetic Branding continues to help companies stand out on the retail shelf, helping our customers
This logo design has definitely stood the test of time, and while the brand is not around today, the logo served it's temporary purpose at the time to help our business grow. Kinetic produced a lot more packaging designs with the help of the Top Box brand.
Kinetic Branding, a West Coast branding and design firm, recently named a new company and designed its new corporate logo. The company, named Nurturals, is a 100% all-natural cleaning products company that makes non-toxic, anti-bacterial, plant-derived cleaners specifically designed to nurture families and safely clean their home environment. Continue reading below...
What's in a name? During the naming process, Kinetic created an original and unique naming concept for our client's cleaning products company. While "Nurturals" is not a recognized word in the Oxford Dictionary, the new company name is a mashup of the words "Nurture" and "Naturals" which best defines the purpose and practice of the company's products. Since there is no official definition of this new word, we decided to create our own for the company's tagline: "Natural products that Nurture your family."
The logo design came to us, well... naturally. Because the name of the company is not a recognizable word, Kinetic decided to accentuate and elevate the letter 'u' which is the one letter that puts a fun and interesting twist in the company's name. We wanted people to notice the new word and know that it was spelled that way intentionally. Since all of the company's products are plant-based and environmentally-friendly, it was a "natural" decision to use a leaf in the design and to help underscore the 'u.' The leaf has a nurturing curve to it, much like a cradling hand or a warm smile on your face. All of the letters were custom-altered to make each letter's serif gently nestle the neighboring letter. The bright green and soft brown colors reflect a bright, clean, fresh and natural color palette.
Stay connected to this blog to see the upcoming designs for Nurtural's new website and product label designs.
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