Kinetic Branding has completed the label designs for the FunniBonz BBQ sauce product line, and produced photorealistic 3-dimensional rendered product shots for branding and marketing purposes.

The new product labels are part of a rebranding effort that has redesigned the FunniBonz logo, product labels, company website and other brand identity communication pieces.

This creative project unfolded within just a handful of minutes. Today, my wife and I officially adopted our 5-year-old twin sons. We wanted to send out official announcements after the ceremony, but didn't have any ideas on what to send out, even as the ceremony concluded. 

Once we got back home, I noticed our shoes all lined up at the front door, and an idea hit me in an instant! Lining the shoes up and tying the laces together would make a very cool image, and the next moment the headline "We tied the knots" popped into my head. The "tied the knot" phrase is used for marriages, but adoption is also a marriage between parents and children, so I simply used "knots" (plural) in that common phrase.

My wife, Heesyun, a very talented designer and photographer, suggested placing our shoes on the grass in our front yard and directed the iPhone photoshoot. Minutes later, after adding the headline and smaller text, the announcement was completed and ready to send out. 

Not all creative projects go this quickly or smoothly, but we were definitely inspired by our new sons! 

​Watch our Adoption Story video >