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A Unique Perspective On Product Labeling

10/16/2018

 
New FunniBonz Label Design in 3D
New FunniBonz Label Design in 3D
New FunniBonz Label Design in 3D
Kinetic Branding has completed the label designs for the FunniBonz BBQ sauce product line, and produced photorealistic 3-dimensional rendered product shots for branding and marketing purposes.

The new product labels are part of a rebranding effort that has redesigned the FunniBonz logo, product labels, company website and other brand identity communication pieces.
New FunniBonz Label Design in 2D
By utilizing the flexibility and dynamic nature of 3D modeling and rendering, Kinetic provides a more affordable and controllable environment for displaying a company's products. 

Traditional photography can take a lot of time and money to produce final images of a company's products. And when something major or minor changes with the label or product, the expensive photoshoot needs to be redone in order to present the product accurately.
Picture
Photo of OLD Logo & Label
You can see the difference! With 3D modeling, a product can easily be lighted and represented in a multitude of options for a substantially reduced budget. 

Stay connected to this blog to see the full sauce label lineup, as well as the rubs labels and smoked meat packaging.

We Tied The Knots

10/1/2018

 
we tied the knots
This creative project unfolded within just a handful of minutes. Today, my wife and I officially adopted our 5-year-old twin sons. We wanted to send out official announcements after the ceremony, but didn't have any ideas on what to send out, even as the ceremony concluded. 

Once we got back home, I noticed our shoes all lined up at the front door, and an idea hit me in an instant! Lining the shoes up and tying the laces together would make a very cool image, and the next moment the headline "We tied the knots" popped into my head. The "tied the knot" phrase is used for marriages, but adoption is also a marriage between parents and children, so I simply used "knots" (plural) in that common phrase.

My wife, Heesyun, a very talented designer and photographer, suggested placing our shoes on the grass in our front yard and directed the iPhone photoshoot. Minutes later, after adding the headline and smaller text, the announcement was completed and ready to send out. 

Not all creative projects go this quickly or smoothly, but we were definitely inspired by our new sons! 

​Watch our Adoption Story video >

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