Kinetic Branding focused on "the why" when designing the latest product packaging for Steakhouse Elite's Grass Fed frozen Ground Beef Burgers as opposed to "the what" (or the product). Prominently displayed on the packaging design is a family enjoying an experience that revolves around a meal. Do your own research. There's hardly any food company that shows the enriching experience of a family enjoying the product.
Steakhouse Elite is one of the fastest growing beef companies in the United States. Their delicious and unique products as well as their differentiated branding and marketing efforts are the reason for their meteoric-like success.