Kinetic Branding recently designed a new logo and is currently developing a unique brand identity for a start up coffee bar in Bend, Oregon called Stackhouse Coffee. The start up business was named for the city's restored paper mill brick building with three smokestacks. The building was renovated years ago and not only serves as a high-end retail and dining destination, but also an architectural centerpiece for the city.
Bend Pizza Kitchen recently renamed their pizzeria, formerly known to locals and customers as Martolli's Pizza. The new name came with an ownership change and a new vision for the pizza establishment.
BKP owner Robert Eisenberg approached Kinetic Branding to design their new logo and restaurant website. Kinetic discovered the unique Brand Energy Elements for BPK, which are: 1) Discovery, 2) Belonging and 3) Fun. With this distinct Brand Energy Formula, Kinetic developed the following logo and website designs.
ABOVE: New Bend Pizza Kitchen logo and the BPK mark.
ABOVE: New Bend Pizza Kitchen website. Visit website >
What is "The Why?" of your company? So often, business owners focus on "The What?" of their companies, highlighting their products and services and failing to connect with WHY consumers really need and want to discover their products and services.
Kinetic helps companies discover their Brand Energy (the why?), the core felt needs of why consumers are seeking what they have. One of the most powerful ways to tell a company's "Why Story" is through the creation of a video manifesto. A manifesto is "a published declaration of the intentions, motives, and philosophy of the issuer." These almost always line up with why a consumer is seeking a company and what they have to offer.
2015 Video Manifesto
2010 Video Manifesto
These video manifestos above were created for Hartmann & Forbes, who create natural, handcrafted window shades sourced by materials from exotic places all around the world. The video highlights the company's inspirations for their beautiful and stunning creations, and connects with designers to inspire them as well.
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