Kinetic Branding recently designed a new logo and is currently developing a unique brand identity for a start up coffee bar in Bend, Oregon called Stackhouse Coffee. The start up business was named for the city's restored paper mill brick building with three smokestacks. The building was renovated years ago and not only serves as a high-end retail and dining destination, but also an architectural centerpiece for the city.
Kinetic Branding set out to create a unique and high-end brand identity design within a community that has several coffee establishments. Stackhouse Coffee has an engaging name and logo design that takes on the essence of its tight-knit community. The logo deign embraces the rich history of the city with its modern and simplified smoke stacks that pays homage to the paper mill industry.
Kinetic Branding has updated their website with a new "Client Story" about one of their newer clients. BioEnergy Hawaii is developing a sustainable resource management operations in the State of Hawaii that is committed to the development of waste-to-value facilities that are both environmentally friendly and economically viable for the long-term use and benefit of the residents and businesses throughout Hawaii.
The company needed a new logo and brand identity that would intimately connect with Hawaiian residents and business owners who care about the health and wellbeing of their environment and the islands.
READ THE BIOENERGY HAWAII CLIENT STORY >
Bend Pizza Kitchen recently renamed their pizzeria, formerly known to locals and customers as Martolli's Pizza. The new name came with an ownership change and a new vision for the pizza establishment.
BKP owner Robert Eisenberg approached Kinetic Branding to design their new logo and restaurant website. Kinetic discovered the unique Brand Energy Elements for BPK, which are: 1) Discovery, 2) Belonging and 3) Fun. With this distinct Brand Energy Formula, Kinetic developed the following logo and website designs.
ABOVE: New Bend Pizza Kitchen logo and the BPK mark.
ABOVE: New Bend Pizza Kitchen website. Visit website >
What is "The Why?" of your company? So often, business owners focus on "The What?" of their companies, highlighting their products and services and failing to connect with WHY consumers really need and want to discover their products and services.
Kinetic helps companies discover their Brand Energy (the why?), the core felt needs of why consumers are seeking what they have. One of the most powerful ways to tell a company's "Why Story" is through the creation of a video manifesto. A manifesto is "a published declaration of the intentions, motives, and philosophy of the issuer." These almost always line up with why a consumer is seeking a company and what they have to offer.
2015 Video Manifesto
2010 Video Manifesto
These video manifestos above were created for Hartmann & Forbes, who create natural, handcrafted window shades sourced by materials from exotic places all around the world. The video highlights the company's inspirations for their beautiful and stunning creations, and connects with designers to inspire them as well.
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