Kinetic Branding recently completed a logo redesign for Family School International, a non-profit parenting organization that aids parents in establishing a framework that will help their families operate more smoothly, so that all members can feel confident, satisfied and hopeful.
One of the organization's core Brand Emotions is "Nurturing," which is a desire of a parent to engage in products and services that benefit their children. Kinetic focused on this emotion for their logo design showing the gentle and loving relationship between the parent and baby bird.
Stay connected to this blog for Family School's upcoming website redesign.
Kinetic Branding recently completed a new logo design for KD Construction Services, an Oregon home builder. Prior to designing the logo, Kinetic proposed the shorter DBA name "KD Homes" which the client liked. By using "Homes" instead of "Construction Services," the name accurately reflects what they build and it's easier to remember and write out.
With a pleasant and warm green and dark walnut-brown color combination and a shorter name, the company's new logo says more visually about their craftsmanship and quality than the old logo could.
Kinetic recently completed a rebranding project for Norman Building & Design, a high-end custom home building and remodeling company. (Click on the images below to see a larger version)
Kinetic redesigned the Norman logo in a simplistic and elegant fashion. The new logo picks up a color palette of the materials Norman Building & Design uses in their custom home designs. The two triangles and rectangle creates a negative "N" shape that stands for Norman.
The old Pyramid logo was originally designed based on the Egyptian pyramids in the desert, but really had nothing to do with heating and cooling a home. The company sought not only a new brand identity design, but one that was meaningful and would connect with homeowners.
The new logo identity design has colors that represent the warm and cool temperatures that the company provides control of homeowners, The new pyramid design no longer is an ancient ruin, but a modern and powerful symbol that captures attention and creates interest in the company.
Stay connected to this blog for more brand identity designs for Pyramid.
At the beginning of every New Year, Kinetic Branding highlights the previous year's new and redesigned logos. Kinetic's clients are hitting the ground running in 2019 with a new brand identity, and they are excited and motivated by their new logos. See Kinetic's Logo Portfolio >
Kinetic Branding has recently completed a pro-bono logo design for a startup non-profit organization, "What If We Could?," a crowd-sourcing platform designed to showcase mini projects of local non profits, giving a glimpse into their activity in the community and allow the public to better connect.
Kinetic partnered with What If We Could? to redesign their logo in a more meaningful way, using the Kinetic Brand Energy process that uncovers the emotional reasons behind why people connect with companies.
Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week.
In logo redesign, there's an "evolutionary" and "revolutionary" approach for company's seeking an updated company logo. Central Oregon Ranch Supply decided that they desired a substantial and modern logo redesign which would imply that they wanted a revolutionary logo redesign, but they also wanted to make sure that their long-established brand recognition was not ignored, which called for an evolutionary logo redesign. Kinetic Branding made sure to accurately balance the needs of their client.
Kinetic Branding wanted to make sure they designed a "logo" and not an "illustration" when approaching the logo redesign. Many companies start out with a logo that looks more like a complex illustration rather than a simplified and well-designed logo that emits instant recognition.
The original logo was a complex illustration with a rancher on horseback with seven head of cattle. The principles of successful logo design is to simplify, with the mantra "less is more." Major companies like UPS, Starbucks, FedEx, Apple and Microsoft all redesigned their corporate logos by simplifying the original design.
Balancing the subtleties between evolutionary and revolutionary logo redesign, Kinetic decided that a limited display of rancher and cattle silhouettes could work as a reverse (or negative) image within a modern mountain-scape to maintain long-standing recognition. But Kinetic also realized that a simplified logo shape and a modern typeface would create the perfect balance between an evolutionary and revolutionary logo redesign.
Stay connected to this blog for the C.O.R.S. website design.
Malibu Soccer Academy engaged Kinetic Branding to help them redesign their logo, website and brand identity image. The company is a large Malibu, California-based organization that helps young children and teens improve their soccer skills through a community group that embraces fun and discovery.
Their original logo (shown above) and website for Malibu Soccer Academy focused on improving soccer skills, but lacked any social connection that would foster the core desire for belonging and human interaction.
Below is a throwback blog post from our old website in 2012 of a logo redesign for Northwest Belt. Today, nearly six years later, Northwest Belt has taken full advantage of their redesigned logo as well as a redesigned website, and the company is actively growing and thriving.
Brandmark Redesign for Northwest Belt
Kinetic Branding recently redesigned the company logo for Northwest Belt & Conveyor Company, an organization that refurbishes industrial grade conveyor belts for companies who want to save money. After determining the company's unique Brand Energy Formula of 1] Get the Best, 2] Control, and 3] Convenience, Kinetic began the logo design process by focusing on their formula.
The original logo served Northwest Belt for the many years since the beginning, but needed to be updated with the company's growth. The old logo design did not connect with the company's core audience. It also did not present the company as a national brand that it has become over the years. Northwest Belt needed a new logo that better represented their company persona and could connect with consumers on a deeper level.
Kinetic focused on two emotions ("Get the Best" and "Control") when designing the new logo. In creating a logo design that appeals to plant operators who desire to have the best and want control over their operations, Kinetic knew that by designing a logo that feels like a quality control badge or emblem, customers would be reassured that the company is focused on the highest of standards.
See Our Logo Design Portfolio >
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