Kinetic Branding has completed the redesign of a personal logo for master artist and oil painter Donald Yatomi.

As mentioned, the redesigned logo mark is based on the artists' new personal signature found in the corner of all his paintings. With the more dynamic and stylistic signature, the text for the logo could not be  positioned symmetrically like the original logo.

Kinetic Branding is working with a new startup social media platform to give the organization a legitimate presentation to the American audience.

We love design. We love branding. We love to communicate the core felt needs of a company to their consumers. We felt that the logo they initially designed did not accurately communicate the core values of the company, so we offered an alternative approach.

Frank is a social media platform that allows users to voice their first amendment free speech and express opinions without fear of being cancelled.

The logo mark designed by Kinetic is in the shape of an "F" for Frank. The "F" is also made up of red and blue talk bubbles representing a dialog. And finally, the red and blue talk bubbles represent the American flag which stands in part for free speech.

The logos shown below are the company's various attempts at a logo design for the new online business.

Kinetic Branding recently updated a logo for Cascade Security, a security company, by simplifying the design and making a memorable brand identity.

The new logo maintains a similar brush stroke design style, while minimizing the design and better reflecting the local mountain terrain.

Stay connected to this blog for the Cascade Security website update.

Kinetic Branding recently completed a logo redesign for Family School International, a non-profit parenting organization that aids parents in establishing a framework that will help their families operate more smoothly, so that all members can feel confident, satisfied and hopeful.

One of the organization's core Brand Emotions is "Nurturing," which is a desire of a parent to engage in products and services that benefit their children. Kinetic focused on this emotion for their logo design showing the gentle and loving relationship between the parent and baby bird.

Stay connected to this blog for Family School's upcoming website redesign.

Kinetic Branding recently completed a new logo design for KD Construction Services, an Oregon home builder. Prior to designing the logo, Kinetic proposed the shorter DBA name "KD Homes" which the client liked. By using "Homes" instead of "Construction Services," the name accurately reflects what they build and it's easier to remember and write out. 

With a pleasant and warm green and dark walnut-brown color combination and a shorter name, the company's new logo says more visually about their craftsmanship and quality than the old logo could.

Kinetic recently completed a rebranding project for Norman Building & Design, a high-end custom home building and remodeling company. (Click on the images below to see a larger version)

Kinetic redesigned the Norman logo in a simplistic and elegant fashion. The new logo picks up a color palette of the materials Norman Building & Design uses in their custom home designs. The two triangles and rectangle creates a negative "N" shape that stands for Norman.

The old Pyramid logo was originally designed based on the Egyptian pyramids in the desert, but really had nothing to do with heating and cooling a home. The company sought not only a new brand identity design, but one that was meaningful and would connect with homeowners. 

The new logo identity design has colors that represent the warm and cool temperatures that the company provides control of homeowners, The new pyramid design no longer is an ancient ruin, but a modern and powerful symbol that captures attention and creates interest in the company. 

Stay connected to this blog for more brand identity designs for Pyramid.

Kinetic Branding has recently completed a pro-bono logo design for a startup non-profit organization, "What If We Could?," a crowd-sourcing platform designed to showcase mini projects of local non profits, giving a glimpse into their activity in the community and allow the public to better connect.

Kinetic partnered with What If We Could? to redesign their logo in a more meaningful way, using the Kinetic Brand Energy process that uncovers the emotional reasons behind why people connect with companies.

Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week. 

In logo redesign, there's an "evolutionary" and "revolutionary" approach for company's seeking an updated company logo. Central Oregon Ranch Supply decided that they desired a substantial and modern logo redesign which would imply that they wanted a revolutionary logo redesign, but they also wanted to make sure that their long-established brand recognition was not ignored, which called for an evolutionary logo redesign. Kinetic Branding made sure to accurately balance the needs of their client.

Kinetic Branding wanted to make sure they designed a "logo" and not an "illustration" when approaching the logo redesign. Many companies start out with a logo that looks more like a complex illustration rather than a simplified and well-designed logo that emits instant recognition. 

The original logo was a complex illustration with a rancher on horseback with seven head of cattle. The principles of successful logo design is to simplify, with the mantra "less is more." Major companies like UPS, Starbucks, FedEx, Apple and Microsoft all redesigned their corporate logos by simplifying the original design.

Balancing the subtleties between evolutionary and revolutionary logo redesign, Kinetic decided that a limited display of rancher and cattle silhouettes could work as a reverse (or negative) image within a modern mountain-scape to maintain long-standing recognition. But Kinetic also realized that a simplified logo shape and a modern typeface would create the perfect balance between an evolutionary and revolutionary logo redesign.

Stay connected to this blog for the C.O.R.S. website design.