A Bighearted Logo Design

Kinetic Branding has recently completed a pro-bono logo design for a startup non-profit organization, "What If We Could?," a crowd-sourcing platform designed to showcase mini projects of local non profits, giving a glimpse into their activity in the community and allow the public to better connect.

Kinetic partnered with What If We Could? to redesign their logo in a more meaningful way, using the Kinetic Brand Energy process that uncovers the emotional reasons behind why people connect with companies.

The original logo (shown here) was meant to convey a community of people coming together, however, the old logo was colorless and cold in it's design. The old logo mark highlighted a network of people, but it looked a lot like a snowflake.

OLD WIWC LOGO

The new logo that Kinetic designed shows people holding hands and coming together for bighearted purposes. In the top-center area of the logo mark (shown here) a heart shape is created by the hands coming together. The different colors selected for the people blend to the same pink color in the center to emphasize the heart.

NEW WIWC LOGO