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There could not be a more "night-and-day" contrast in design with Scott Miller's new brand identity "CrossWise" for his counseling business and the new website design and Brand Story Theme.
The old design (on the left/top) focuses on "the person" rather than a company and their unique brand identity offering.
Kinetic directed the company to focus on providing their clients with hope and fulfillment through faith. Kinetic brought an epic new look to the industry and provided a way for customers to connect to a vibrant message. The old website was not mobile-friendly and did not have search engine optimization (SEO) functionalities. Longtime client GLI Advisors wanted to update their brand image for 2023, but knew that a design upgrade in and of itself was not enough. They needed a Brand Story that would tap into the heart of their core audience. GLI is a high-level project management company that directs and develops community housing properties. Kinetic Branding developed a unique Brand Storyline theme — "Elevating Communities. Building Confidence." — that would tap into the primary felt need of "control" for their ideal clients.  Kinetic visualized this Brand Storyline concept design with blueprint-like lines and arrows that speak to control and detailed planning. The lines and arrows circle images of the company's past projects in the shape of their G-shaped logo mark, thus creating a dynamic message that speaks to control, competency and countenance.
Stay connected to this blog for more Brand Storyline projects. Scott Miller is a Christian-based counselor who uses faith and common sense to help people shine the light they have within them and to find the joy and abundance that they are meant to have. Kinetic Branding recently completed the following logo that sets his counseling company apart from the rest of the counseling community and connect with people who are looking for a unique path to happiness.   The newly created company name and logo design incorporates the theme "Shine your Light" and the association of Christianity into the typeface for CrossWise Counseling.
Kinetic Branding is highlighting its latest branding endeavors for their long-time client, RDD, an innovative aircraft manufacturing business. In this Part 1 of "A Brand Journey," we're tracking with RDD, who approached Kinetic to develop a new name, logo, website and a few other projects for their upcoming new 2022 aircraft.
CLIENT & PROJECT BACKGROUND: RDD Enterprises is a premiere aviation Research, Design & Development group with a rich aviation heritage serving the experimental aircraft community. RDD has provided technologically-advanced aircraft systems and world-class support to pilots and their airplanes for more than a decade. In early 2016, RDD made huge headlines when they transformed the iconic Lancair IVP into their own LX7 aircraft by designing and replacing the nose, cowling, wings and tail. The LX7 became one one of the safest, fastest, most efficient and most luxurious aircraft in its class. The LX7 was wildly successful, setting new personal and world records for a single engine aircraft. Among a long list of innovations, the LX7 could also fly across the continental US on just one tank of fuel. The demand for the LX7 grew quickly and RDD soon found itself innovating again. At the beginning of 2022, RDD is once again poised to make historic headlines with their successor to the LX7. This time around they are positioned to design and manufacture the next new aircraft entirely within the company, without a donor airplane. RDD wanted to explore a new name and logo for the next model, which internally they referred to it as "LX8." With the amount of innovation that went into the creation of the new aircraft and the improvements on its power and performance, an incremental name change from LX7 to LX8 would not do this game-changing aircraft any justice. Kinetic Branding has been working together with RDD since the early days of the company, designing the LX7 logo and website, among other things.  New Aircraft Naming: As mentioned before, naming the new aircraft "LX8" after it's predecessor, the LX7, didn't make sense with such a monumental leap forward. The LX7 stood on it's own and RDD did not have predecessors called LX6, LX5 and so forth. At the same time, Kinetic and RDD equally loved the LX7 name and story behind it, not to mention "LX7" sounds cool, and the logo Kinetic designed for it was equally cool. The new aircraft name would have to work along side the LX7 aircraft name as well as future new aircraft that RDD would build. Kinetic wanted a name that is congruent with the brand story that they've been building with RDD over the past years. Kinetic wanted to continue building upon the brand equity from LX7. So what was the final name? The winning name for the new aircraft was not to replace the "7" with an "8." Kinetic recognized that RDD actually turned everything on it's side with this next innovative model, that they took the "8" in LX8 and literally turned it on it's side to create the infinity symbol. The LX8 would be called the LX∞ (LX-Infinity). Kinetic and RDD agreed that this aircraft design had an infinite amount of innovation that it needed a name that matched. PROJECT SOLUTIONS: Kinetic Branding and RDD established the first set of projects which is covered in this Part 1 of "A Brand Journey." The main projects include:
New Aircraft Campaign Theme: Five years ago, Kinetic Branding developed the campaign theme "Relentless Innovation" for the LX7. Relentless Innovation epitomized the essence of RDD and their work to create the pioneering LX7 aircraft. As with the new LX∞ name, a newly altered campaign theme needed to be created, yet it needed to retain the Relentless Innovation feel. Kinetic created the new "Innovation to the Power of Infinity" campaign theme for the LX∞ aircraft. New Aircraft Logo Design: With the new LX∞ name so close to the LX7, the logo design treatment was determined to be treated very similarly, with a chiseled metallic design.
The infinity symbol of the LX∞ logo extends from the top-right arm of the "X" to begin forming it's shape, and it ends tucked nicely back into the cross bars of the "X." The infinity symbol also rises slightly above the top of the "L" and the "X" to not only give the "X" more strength, but to give the infinity symbol the feeling of being an exponential–which would tie in with the campaign theme "Innovation to the Power of Infinity." New Aircraft Website Design: Once the new name, campaign theme and logo were developed, Kinetic Branding began working on the LX∞ website at www.lxaircraft.com. The new website sports a large-scale slideshow, statistic counters, image galleries and much more. The website also carried the "Innovation to the Power of Infinity" campaign theme and brand story.  Presenting the LX∞ on the new website was a bit of a challenge as the first LX∞ had not yet been built and therefore no images of the aircraft. Although it had not been built yet, the aircraft was designed by RDD in 3D. Kinetic branding was able to take the 3D aircraft designs and make stunning renderings in order to show the public what the LX∞ will look like. Click on the images below to enlarge.
This concludes Part 1 of "A Brand Journey." Kinetic and RDD are working closely on more monumental branding projects that will help position the company and its innovative aircraft as leaders in the industry.
Stay connected to this blog for "A Brand Journey – Part 2" Kinetic Branding recently completed a redesign of the Steakhouse Elite corporate website. Using the newly created "Taste the Difference" campaign theme, Kinetic designed and developed a unique and redesigned website that appeals to a diverse audience.
Kinetic Branding and Steakhouse Elite have a long history of working together to bring consumers healthy and tasty products and branding.
Kinetic recently designed a new political campaign logo and theme for Central Oregonian Michael Sipe, who is running for an Oregon State House Representative position.
The final chosen logo design for the Michael Sipe political campaign has an outline of Oregon with a red heart in the center where Central Oregon is located. The campaign theme The Heart of Central Oregon communicates Michael's love for the area and his service to the people.
Kinetic Branding recently completed an exciting and energetic brand identity project for Sisters Oregon Canoe Club, a new and hip retail shopping, business work space and living complex.
Kinetic created a clear campaign theme of "Live. Work. Shop." with a vibrant, modern and youthful brand identity design. Geared towards 20- and 30-somethings located in a town surrounded by the Oregon wilderness, Canoe Club now has a unique, relatable and outdoorsy look and feel.
The new logo design is very versatile, and can work on a white or reverse black background, it can be in color or black and white, and Kinetic also designed a Canoe Club crest logo version for merchandising opportunities. Stay connected to this blog to see more brand identity designs that Kinetic has in store for Canoe Club. Kinetic Branding, since 2000, has developed outstanding printed brochure designs for their clients to help build an accurate perception in the marketplace for their client's core competencies. Below is an example of a brochure for a custom home builder and their relentless pursuit for “crafting a home where your story begins.”   Kinetic Branding developed a campaign theme titled "Building Your Story" and crafting a brochure design for Structure Development NW that would bring them the type of ideal customers they sought after.
This brochure, and the subsequent website and other branding materials that Kinetic has designed for the company, has allowed Structure Development NW to stand apart in a crowded marketplace. Kinetic Branding recently designed a print ad for a business news journal for their client RDD Enterprises, featuring the company's LX7 aircraft.
Kinetic Branding recently designed a truck wrap design for their client, Steakhouse Elite, a national top-tier burger brand based in Bronx, NY., expanding on their "Fuel Your Burger Addiction" campaign theme.  The vehicle wrap design for the company's refrigerated delivery truck fleet is focused on one of the final burger products, a juicy gourmet bacon cheeseburger, with the long-running campaign theme and logo that Kinetic originally designed. Steakhouse Elite is growing exponentially, offering their beef burgers at large grocery store chains across the country.
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