Longtime client GLI Advisors wanted to update their brand image for 2023, but knew that a design upgrade in and of itself was not enough. They needed a Brand Story that would tap into the heart of their core audience.
GLI is a high-level project management company that directs and develops community housing properties.
Kinetic Branding developed a unique Brand Storyline theme — "Elevating Communities. Building Confidence." — that would tap into the primary felt need of "control" for their ideal clients.
Kinetic visualized this Brand Storyline concept design with blueprint-like lines and arrows that speak to control and detailed planning. The lines and arrows circle images of the company's past projects in the shape of their G-shaped logo mark, thus creating a dynamic message that speaks to control, competency and countenance.
Visit the new GLI Advisors website >
One of the Brand Energy Elements that Kinetic uses to connect with the customers of our clients is called "Nostalgia." We love products and services that take us back to the good times of our past, and when companies realize they can offer more than just a product or service, and that they can provide an authentic nostalgic emotion, they can tap into a huge felt need in the marketplace and better their relationship with their customers.
“People underestimate the power of nostalgia. If baseball can use it to get people to care about that worthless sport, then I can use it to get my siblings to care about the farm. Nostalgia is truly one of the great human weaknesses, second only to the neck.”
– Dwight Schrute, The Office Season 9 Episode 17: ‘The Farm’
Years ago, Kinetic Branding helped a younger company with just a few products build a solid brand identity through brand strategy and branding design. That company, Steakhouse Elite, is well on it's way to becoming a national brand and is leading the pack in terms of business growth.
Today, Kinetic is now helping Steakhouse Elite elevate and expand it's brand identity to include the company's new product lines and their multiple audience demographics. Kinetic is in the process of launching a new brand campaign titled "Tailored To Your Tastes," which is designed to meet the unique felt needs of it's broad consumer base and their distinct preferences.
Visit the Steakhouse Elite Website >
For nearly 10 years, Kinetic Branding has been using their own powerful emotional brand strategy process called Brand Energy, that taps into core felt needs of a company's customer. Today, Kinetic announces a new Emotional Element after their extensive work with long-time client Steakhouse Elite.
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