Kinetic recently launched a new company name and logo for a national organization, now named DashMasters, which repairs and customizes electronic automobile dashboards.

Kinetic guided the company through their Brand Energy brand strategy process prior to naming and designing the new logo for DashMasters. What came out of the brand strategy was that our client's customers most desired "Control" and "Convenience" over their automobile technology, and that expertise was the most desired form of control. 

The naming of DashMasters went through a couple of rounds. It was determined that the word "Dash" is the best, easiest and shortest word for automobile dashboard. The word "Masters" speaks to control through expertise, experience and precision in the work the company provides. When put together, "DashMasters" not only accurately describes the quality of the company, but it also sounds powerful and is easy to say and remember. 

Years ago, Kinetic Branding helped a younger company with just a few products build a solid brand identity through brand strategy and branding design. That company, Steakhouse Elite, is well on it's way to becoming a national brand and is leading the pack in terms of business growth. 

Today, Kinetic is now helping Steakhouse Elite elevate and expand it's brand identity to include the company's new product lines and their multiple audience demographics. Kinetic is in the process of launching a new brand campaign titled "Tailored To Your Tastes," which is designed to meet the unique felt needs of it's broad consumer base and their distinct preferences.

Visit the Steakhouse Elite Website >

The new Steakhouse Elite website, a week from being launched, will carry the company's new "Tailored To Your Tastes" campaign theme and evolved brand identity design. Each of the three product lines carry their own audience-focused sub theme that fits within the main theme. 

The main theme and sub themes are all graphically represented and designed to appeal to their intended target audience. The company's Grass Fed beef line is focussed on health, so lighter and brighter images and colors are used along with a friendly theme graphic. Their Angus beef line, however, is more traditional so Kinetic developed an Americana product identity. And the company's most intriguing Kobe-Crafted beef line offers a more modern look to match it's contemporary taste. 

For nearly 10 years, Kinetic Branding has been using their own powerful emotional brand strategy process called Brand Energy, that taps into core felt needs of a company's customer. Today, Kinetic announces a new Emotional Element after their extensive work with long-time client Steakhouse Elite. 

All of the Angus visual identity elements are traditional and based on American culture. The "Tribute To Americana" logo was designed with a slight American flag wave (including stars and bars), and the imagery used is also a traditional picnic setting that connects with past memories and emotions. These images evoke that sentimental longing and affection for the past.

Kinetic Branding and Steakhouse Elite are continually analyzing how these core Emotional Elements are meeting the customer's felt needs, and developing branding and marketing projects to more effectively communicate with their audience. 

Stay connected for the upcoming redesign of the Steakhouse Elite website.