The Power Of Nostalgia
One of the Brand Energy Elements that Kinetic uses to connect with the customers of our clients is called "Nostalgia." We love products and services that take us back to the good times of our past, and when companies realize they can offer more than just a product or service, and that they can provide an authentic nostalgic emotion, they can tap into a huge felt need in the marketplace and better their relationship with their customers.
“People underestimate the power of nostalgia. If baseball can use it to get people to care about that worthless sport, then I can use it to get my siblings to care about the farm. Nostalgia is truly one of the great human weaknesses, second only to the neck.”
– Dwight Schrute, The Office Season 9 Episode 17: ‘The Farm’
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