Kinetic Branding recently launched a website for Inception Janitorial, a well-established residential and commercial cleaning organization with a penchant for perfection.
Kinetic Branding recently completed a logo redesign and brand identity design for a well-established janitorial business. Under new management, the owners of Inception Janitorial wanted to bring new meaning to their business, so they engaged Kinetic Branding to revitalize their brand image. The new logo design focuses on the Emotional Elements of "Control" and "Get The Best" – which focuses on a superior level of cleanliness that customers are not used to.
Several years ago, Kinetic Branding first developed the Brand Energy Formula for WindowAlert, a company that makes clear decals so birds can see and avoid flying into windows. The key Emotional Element for the company and their product was "Nurturing," a strong human desire to take care of someone or something other than themselves.
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