Kinetic Branding has long provided photorealistic 3D modeling and rendering services to provide an advantage for their clients. Recently Kinetic has been taking their 3-dimensional skills to a new dimension: food products. 

The 3D rendering above shows the new product label design for Steakhouse Elite's Kobe-Crafted hamburger with meat patties inside a plastic tray. 

The 3D Advantage: When deciding to use real photography or photorealistic 3D imagery, Kinetic leans towards 3D when possible. Here's why:

• Time: Real product photos are truly authentic, but they take a long time to prepare a product, the environment, the lighting and photo editing. Taking just a few product images can take a full day or longer, and there are many times when the product needs to be re-shot for various reasons.. With 3D, it may take a similar amount of time to model the products to be photorealistic, but once the product is created, no more exhaustive work needs to be done.
• Money: The typical quality product photoshoot starts at around $5000 for a half to a full day's work. 3D can be much less than that depending on the scope of work. And with real photography there are many instances where you'll need to re-shoot your products.
• Quality: With real photography, there are so many issues with quality. Mexapixels, dust particles, uneven lighting and other natural elements can limit the quality of a product image. 3D is the ideal environment to ensure extreme resolutions, pristine imagery and perfect lighting. 
• Consistency: Real photography is more difficult to maintain the same lighting, angles and quality when shooting multiple products. 3D allows pixel-perfect consistency and a much better presentation. 
• Any Angle: With real photography, if you want new or better angles to present the product, you need to re-shoot which will greatly increase the costs. With 3D, the software allows the "camera" to easily be reposition and re-rendered in minutes. 
• Better Backgrounds: With real photography, you'll need to re-shoot if you want a better background environment. With 3D, the environment can be easily changed without having to reshoot the product. 

Ultimately 3D can be a huge advantage in quality of imagery and provide a substantial saving of money. 

Kinetic Branding recently completed the design of smoked chicken drumsticks and wings packaging for FunniBonz, a high-end meat sauce and smoked chicken company. 

The package designs (shown above) are 3D modeled and rendered for the best visual reality, and carry the newly redesigned brand identity that Kinetic created for FunniBonz. Kinetic also recently redesigned the company's logo as well as their line of sauces as a complete brand identity redesign.

See the Kinetic Branding print design portfolio >

Kinetic Branding has completed the label designs for the FunniBonz BBQ sauce product line, and produced photorealistic 3-dimensional rendered product shots for branding and marketing purposes.

The new product labels are part of a rebranding effort that has redesigned the FunniBonz logo, product labels, company website and other brand identity communication pieces.

Kinetic Branding recently unleashed a new website design for Skyriver, a leading-edge millimeter wave (mmWave) broadband provider in San Diego, CA. Kinetic designed the company logo and brand identity elements that visually communicates the digital world that Skyriver brings to their customers. Visit the new Skyriver website >

Kinetic Branding recently completed a revolutionary retail package design. While most retail companies around the world focus on marketing "the product," Kinetic focused on marketing "the experience of the product."  Read more below...

Steakhouse Elite launched their new frozen Grass Fed Ground Beef Burgers product line that focuses on benefitting a better family life. If you were to research and analyze all of the retail product packaging designs in the country, you will very rarely find a package design with people prominently displayed. The reason? Most companies push "the product" more than they do "the benefit" or "the purpose." 

Kinetic Branding focused on "the why" when designing the latest product packaging for Steakhouse Elite's Grass Fed frozen Ground Beef Burgers as opposed to "the what" (or the product). Prominently displayed on the packaging design is a family enjoying an experience that revolves around a meal. Do your own research. There's hardly any food company that shows the enriching experience of a family enjoying the product.

Steakhouse Elite is one of the fastest growing beef companies in the United States. Their delicious and unique products as well as their differentiated branding and marketing efforts are the reason for their meteoric-like success.