Kinetic Branding recently completed a revolutionary retail package design. While most retail companies around the world focus on marketing "the product," Kinetic focused on marketing "the experience of the product." Read more below...
Steakhouse Elite launched their new frozen Grass Fed Ground Beef Burgers product line that focuses on benefitting a better family life. If you were to research and analyze all of the retail product packaging designs in the country, you will very rarely find a package design with people prominently displayed. The reason? Most companies push "the product" more than they do "the benefit" or "the purpose."
Kinetic Branding focused on "the why" when designing the latest product packaging for Steakhouse Elite's Grass Fed frozen Ground Beef Burgers as opposed to "the what" (or the product). Prominently displayed on the packaging design is a family enjoying an experience that revolves around a meal. Do your own research. There's hardly any food company that shows the enriching experience of a family enjoying the product.
Steakhouse Elite is one of the fastest growing beef companies in the United States. Their delicious and unique products as well as their differentiated branding and marketing efforts are the reason for their meteoric-like success.
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