Kinetic recently completed a rebranding project for Norman Building & Design, a high-end custom home building and remodeling company. (Click on the images below to see a larger version)
In the primary goal to make the new Norman Building & Design logo timeless, Kinetic made these key design decisions:
The Logo Colors: The logo mark utilizes colors from the timeless building materials that the company has consistently used for the last 42 years, These home building materials are sophisticated, complementary and have definitely stood the test of time. Kinetic extracted colors from photos of the company's portfolio to establish the final three colors of the logo. And the colors needed to work well with either a white or black background.
The Logo Font: The typeface used in the logo is called "Gill Sans," a font that was originally designed more than 100 years ago, and consistently used throughout the decades and proving it's longevity. The font communicates a level of sophistication and classiness. In order to imply the strength and success of the company, as well as a visual balance, Kinetic decided to use all capital letters for the company's name.
The Logo Layout: Kinetic also laid out the "Norman Building & Design" type onto just two lines (instead of three), and thus emphasized the name "Norman." It is a fact that people will automatically shorten company names (think how Federal Express and Apple Computer shortened their names). Kinetic visually focused on the name "Norman" as the dominant word, since everyone actually referred to the company by that name. The new logo's 4:1 width-to-height ratio is also now more ideal for displaying on a website navigation bar.
See the Norman Building & Design Website Redesign >
See the Norman Building & Design Video >
The old Pyramid logo was originally designed based on the Egyptian pyramids in the desert, but really had nothing to do with heating and cooling a home. The company sought not only a new brand identity design, but one that was meaningful and would connect with homeowners.
The new logo identity design has colors that represent the warm and cool temperatures that the company provides control of homeowners, The new pyramid design no longer is an ancient ruin, but a modern and powerful symbol that captures attention and creates interest in the company.
Stay connected to this blog for more brand identity designs for Pyramid.
Nursery Sentry, a high-tech plant nursery monitoring company, approached Kinetic Branding to design an iconic logo that would visually portray wireless technology that regulates nursery temperatures and overall environment to help plants grow and stay healthy.
Kinetic designed a simple circular logo mark that combined the classic wireless symbol with a healthy plant and used a complimentary triadic color combination of green, purple and yellow-orange.
See our logo portfolio >
Kinetic Branding has completed a new logo and is currently working on a full brand identity design for "2bular Sock Co.," a new company that makes premier quality sock designs and gives back to homelessness causes.
The logo is designed for a younger, socially-aware audience who wants to give back to their community. The logo is meant to evolve with the company, using a variety of inspired design textures within the "2" logo mark that are based on their unique sock designs. The logo mark and typeface are completely custom designed with letters based on a simple sock shape, squared off at the top and rounded where the toes go.
See our logo designs >
Kinetic Branding recently completed a campaign theme logo design for longtime client Steakhouse Elite to be displayed in the New York Yankees ballpark. The new "Big League Burger" campaign theme and logo design connects the company's burger products with the major league baseball franchise and will be used to promote purchases at concession stands.
Kinetic Branding recently completed the company naming and logo design for Broken Heart Apparel, a non-profit organization that makes grief apparel for those who are grieving. Broken Heart makes and sells grief apparel as a way promote positive social change and provide grief support for those facing a traumatic loss. Broken Heart's grief apparel will allow grieving people to express themselves and feel validated in their grief.
Stay connected to this blog to see the Broken Heart website design.
At the beginning of every New Year, Kinetic Branding highlights the previous year's new and redesigned logos. Kinetic's clients are hitting the ground running in 2019 with a new brand identity, and they are excited and motivated by their new logos. See Kinetic's Logo Portfolio >
Kinetic Branding has recently completed a pro-bono logo design for a startup non-profit organization, "What If We Could?," a crowd-sourcing platform designed to showcase mini projects of local non profits, giving a glimpse into their activity in the community and allow the public to better connect.
Kinetic partnered with What If We Could? to redesign their logo in a more meaningful way, using the Kinetic Brand Energy process that uncovers the emotional reasons behind why people connect with companies.
Kinetic Branding is in the process of rebranding an Oregon networking group called PROS of Central Oregon and has just completed the organization's logo redesign. The networking group seeks to assist its members in achieving new heights of success within their professional careers by giving meaningful and relevant business referrals every week.
The newly-designed logo and campaign theme (Elevate Your Business) uses simple and foundational graphic elements and typography that are designed to stand the test of time and not be pigeonholed into a specific time period.
The new logo uses three upward arrows that signify progress and growth as well as the local mountain peaks of the Cascade mountains in Central Oregon. The new campaign theme, “Elevate Your Business,” speaks not only to the process of improving businesses, but also the high desert area in which the organization is located. Overall, the new logo is bolder, more professional, more readable, more visually balanced, and has much more meaning. The new logo also carries an elevated perception of the organization.
Stay connected to this blog to see the new PROS website design.
Kinetic Branding recently completed a fun logo redesign project and is in the process of a complete brand identity redesign of the FunniBonz brand, a maker of barbecue sauces, rubs and smoked meats with a fun and personable approach to connect with consumers.
Kinetic Branding focused on identifying the core felt need that the FunniBonz represents, and it was learned that Fun and Belonging were what people wanted in a barbecue flavor company.
Based on this information, Kinetic designed a more fun and engaging redesign of the FunniBonz logo and mascot to make it more captivating and exciting. Kinetic simplified the logo and mascot, adding textures to imply flavor and add more intrigue. The old bone mascot looked too cartoony and more like a human humerus bone and less like rib and other meat bones.
The new campaign theme and tagline: "Bring On The Flavor!" amplifies the brand image and accentuates the focus on the company's unique flavors.
Stay connected to this blog to see upcoming label and website redesigns.
Our blog is focused on our latest, greatest branding projects.