Kinetic designed this new logo, based on the new name "WealthEstate.law," with a purpose to give Paul's clients a sense of confidence and direction that would lead to financial success.
The new logo design features a "W" logo mark design, which of course stands for "WealthEstate.law." The logo and its mark has a compass-like feel that communicates financial direction upwards and forwards.
Stay connected to this blog for more WealthEstate.law projects
Kinetic Branding recently designed a logo for Royal Flush Plumbing, a new plumbing company that aims to treat its customers like royalty.
This logo design is more fun and illustrative by design, featuring a playing card-like illustration of a king holding a plumbing wrench instead of a sword. He's also sitting on his "throne" for some fun bathroom humor and a play on the name of the company.
Kinetic also designed the vehicle graphics for Royal Flush Plumbing with the "Your Sure Bet" campaign theme.
Stay connected to this blog to see more Royal Flush Plumbing designs.
Kinetic Branding recently completed the logo for startup, TubularTV, which provides video creators a platform to upload and sell their videos directly to consumers in an online marketplace. User videos are instantly monetized and can be embedded into any website platform.
Kinetic also named TubularTV. It was originally described as an extremely cool and fast way for video creators to sell their content directly to consumers. Kinetic decided to take off on the vibe of the word "cool." The word "tubular" is still cool and with the addition of "TV" there is the "t-t" alliteration that helps people recall the name in their heads. As with all company naming projects, Kinetic makes sure the .com domain is available either exactly as named or something very close. In this case, Kinetic was able to secure the TubularTV.com domain name for the client.
Stay connected to this blog to see more TubularTV designs.
In all of my years as a logo designer, never have I had so many people cry when they saw a logo design during a first-look logo presentation. Thankfully, the tears were tears of joy. I wish I could take full credit for this emotional response, but I praise a young designer, Sarah Yatomi (website), for her collaboration and talented design work to create a logo for Agape Rehabilitation Center that connected on such a deep and emotional level.
“The women in Mexico were shown the logo and some of them wept out loud. They said they want to be that woman in the logo. They felt the woman was surrounded by the flames of the Holy Spirit and were drawn to the cross of Christ.”
Agape Rehabilitation Center is a Mexico-based non-profit organization that provides support for women who are coming out of the sex trafficking industry and drug addiction with holistic rehabilitation services. Agape, which means “spiritual love,” provides emotional, physical and spiritual care for women with traumatic life experiences and severe drug addictions. Agape is the only women’s rehabilitation center in all of Mexico, and the organization is successfully transforming the lives of hundreds of women at the moment and thousands of lives in the future.
As I made the logo presentation over a Zoom video call, I noticed the founder’s daughter was welling up with tears. She later shared that the tears of joy was due to the representation of the mosaic-style logo design that closely resembled a piece of stained glass artwork her mother had at their facility. We knew nothing of this stained glass window nor its impact on their mission to help suffering women, but we were able to tap into their heart and mission for these suffering women. Her testimony also made others cry as the logo design made such an intimate connection.
The final logo, shown on this page, is that emotional mosaic logo of a woman contained in the shape of a heart. It represents the brokenness that each woman has experienced, yet the spiritual healing that has transformed their lives thanks to the outpouring of love from other people of faith. Each broken piece creates an overall work of art that accurately represents the organization and the services it provides to women. To the right of the woman's profile is the cross of Christ, which represents the Christian culture of the organization.
Kinetic Branding has redesigned a new logo for All County, a surveying, planning and engineering firm from Northern Oregon. The new logo design is shown below. Tap on the logos below to see larger versions.
The new All County logo design focuses on the letters “A” and “C” (which stand for “All County”) to create a unique, bold and creative mark that captures the essence of what the company provides to their clients.
The “A” represents an engineering compass instrument that has traditionally been used to draw circular shapes, which in this case draws a “C” shape, to capture the logo mark design. The compass (the letter “A”) appears to be actively drawing a semicircle (the letter “C”).
A hidden gem in the logo design, the compass ("A") could be viewed as a forested mountain peak and the semi-circle it draws ("C") could be considered a lake. Since the company is located in the Pacific Northwest, mountains and lakes are a prominent presence in the area.
The old logo design (below) had many versions, which created inconsistencies and weakened the overall brand recognition to consumers.
Stay connected to this blog to see the upcoming design for All County's new corporate website.
Kinetic Branding recently designed a logo for NTS magazine, an online publication that communicates world events and happenings from the lenses of the Nazarene faith.
The new logo, focuses on the the letters "NTS" which stand for Nazarene Theological Seminary and the word "magazine." Being that the organization is Christian, there is a cross at the top-right corner that connects the shape that resembles a traditional magazine shape.
Stay connected to this blog to see the upcoming NTS online magazine.
Kinetic Branding recently designed a new logo for the Nazarene Theological Seminary for their annual "Nazarene Roots" conference.
The logo design is centered on the letter "T" of "Roots," and displays the letter as the cross of Christ, which is the central theme of the theological seminary. Under the letter "T" is an aggregate of roots that connects back to the name of the event which speaks to the strength of the content and character of the conference.
Our Kinetic logo design philosophy is to keep things simple, clear and concise. That's why there is a simple design with only two colors.
In Spanish, “Buenos” means “Good.” Buenos Technologies, a new aircraft parts design and manufacturer is taking off on the right flight plan with a company logo. The logo design is upbeat, light and fun and connects with the personality of the owners.
Of course, Buenos, stands for "good." Good ideas, good tech, good products. Stay connected to this blog to see the upcoming Buenos website.
Scott Miller is a Christian-based counselor who uses faith and common sense to help people shine the light they have within them and to find the joy and abundance that they are meant to have.
Kinetic Branding recently completed the following logo that sets his counseling company apart from the rest of the counseling community and connect with people who are looking for a unique path to happiness.
The newly created company name and logo design incorporates the theme "Shine your Light" and the association of Christianity into the typeface for CrossWise Counseling.
Kinetic Branding is highlighting its latest branding endeavors for their long-time client, RDD, an innovative aircraft manufacturing business. In this Part 1 of "A Brand Journey," we're tracking with RDD, who approached Kinetic to develop a new name, logo, website and a few other projects for their upcoming new 2022 aircraft.
CLIENT & PROJECT BACKGROUND:
RDD Enterprises is a premiere aviation Research, Design & Development group with a rich aviation heritage serving the experimental aircraft community. RDD has provided technologically-advanced aircraft systems and world-class support to pilots and their airplanes for more than a decade.
In early 2016, RDD made huge headlines when they transformed the iconic Lancair IVP into their own LX7 aircraft by designing and replacing the nose, cowling, wings and tail. The LX7 became one one of the safest, fastest, most efficient and most luxurious aircraft in its class. The LX7 was wildly successful, setting new personal and world records for a single engine aircraft. Among a long list of innovations, the LX7 could also fly across the continental US on just one tank of fuel. The demand for the LX7 grew quickly and RDD soon found itself innovating again.
At the beginning of 2022, RDD is once again poised to make historic headlines with their successor to the LX7. This time around they are positioned to design and manufacture the next new aircraft entirely within the company, without a donor airplane.
RDD wanted to explore a new name and logo for the next model, which internally they referred to it as "LX8." With the amount of innovation that went into the creation of the new aircraft and the improvements on its power and performance, an incremental name change from LX7 to LX8 would not do this game-changing aircraft any justice.
Kinetic Branding has been working together with RDD since the early days of the company, designing the LX7 logo and website, among other things.
New Aircraft Naming:
As mentioned before, naming the new aircraft "LX8" after it's predecessor, the LX7, didn't make sense with such a monumental leap forward. The LX7 stood on it's own and RDD did not have predecessors called LX6, LX5 and so forth. At the same time, Kinetic and RDD equally loved the LX7 name and story behind it, not to mention "LX7" sounds cool, and the logo Kinetic designed for it was equally cool.
The new aircraft name would have to work along side the LX7 aircraft name as well as future new aircraft that RDD would build. Kinetic wanted a name that is congruent with the brand story that they've been building with RDD over the past years. Kinetic wanted to continue building upon the brand equity from LX7.
So what was the final name? The winning name for the new aircraft was not to replace the "7" with an "8." Kinetic recognized that RDD actually turned everything on it's side with this next innovative model, that they took the "8" in LX8 and literally turned it on it's side to create the infinity symbol.
The LX8 would be called the LX∞ (LX-Infinity). Kinetic and RDD agreed that this aircraft design had an infinite amount of innovation that it needed a name that matched.
Kinetic Branding and RDD established the first set of projects which is covered in this Part 1 of "A Brand Journey." The main projects include:
New Aircraft Campaign Theme:
Five years ago, Kinetic Branding developed the campaign theme "Relentless Innovation" for the LX7. Relentless Innovation epitomized the essence of RDD and their work to create the pioneering LX7 aircraft.
As with the new LX∞ name, a newly altered campaign theme needed to be created, yet it needed to retain the Relentless Innovation feel.
Kinetic created the new "Innovation to the Power of Infinity" campaign theme for the LX∞ aircraft.
New Aircraft Logo Design:
With the new LX∞ name so close to the LX7, the logo design treatment was determined to be treated very similarly, with a chiseled metallic design.
The infinity symbol of the LX∞ logo extends from the top-right arm of the "X" to begin forming it's shape, and it ends tucked nicely back into the cross bars of the "X." The infinity symbol also rises slightly above the top of the "L" and the "X" to not only give the "X" more strength, but to give the infinity symbol the feeling of being an exponential–which would tie in with the campaign theme "Innovation to the Power of Infinity."
New Aircraft Website Design:
Once the new name, campaign theme and logo were developed, Kinetic Branding began working on the LX∞ website at www.lxaircraft.com. The new website sports a large-scale slideshow, statistic counters, image galleries and much more. The website also carried the "Innovation to the Power of Infinity" campaign theme and brand story.
Presenting the LX∞ on the new website was a bit of a challenge as the first LX∞ had not yet been built and therefore no images of the aircraft. Although it had not been built yet, the aircraft was designed by RDD in 3D.
Kinetic branding was able to take the 3D aircraft designs and make stunning renderings in order to show the public what the LX∞ will look like. Click on the images below to enlarge.
This concludes Part 1 of "A Brand Journey." Kinetic and RDD are working closely on more monumental branding projects that will help position the company and its innovative aircraft as leaders in the industry.
Stay connected to this blog for "A Brand Journey – Part 2"
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