The Story Behind the MYSTARY GAMES App Name and Logo Design

At Kinetic Branding, we love creating designs that tell a story, and the logo for the MYSTARY GAMES app is no exception. Not only did we design the logo, but we also had the creative opportunity to name the augmented reality smartphone app, ensuring it perfectly embodies its mysterious and immersive gaming experience.

The app's name is derived from the word "MYSTERY," reflecting the game's clue-driven and mystifying nature. The letter "E" is replaced with "A" next to the "R" to highlight the app's focus on AR (Augmented Reality) gaming. While the smartphone app name is intentionally misspelled, it still sounds like "Mystery Games."

The logo uses a bold, stencil-like customized font that brings a strong, modern look. The stencil font adds an extra layer of intrigue, making the design feel like a puzzle—just like the gameplay itself. The brackets around the [AR] are a deliberate choice, adding an element of mystery while highlighting the app's augmented reality features. The black text grounds the design in sophistication, while the purple color of the [AR] brings a sense of the unknown—just enough to spark curiosity and excitement.

This logo perfectly reflects the app's purpose, creating an experience that invites users to explore the mysterious world of augmented reality. It's a design that’s as striking as it is intriguing, just like the app itself.

Stay tuned for more updates on MYSTARY GAMES projects!

Kinetic Branding recently named Radiance Ministries, a faith-based nonprofit dedicated to shining light in the world, and designed its logo.

The Radiance Ministries logo features a clean, modern design that visually conveys the organization’s mission of spreading light and faith. The typography is a friendly sans-serif font in a calming blue tone, evoking a sense of trust, peace, and approachability.

A dynamic sunburst element emerges from a golden arc above the text, symbolizing radiance, hope, and spiritual illumination. The arc itself suggests the horizon or a guiding path, reinforcing the ministry’s role in leading and inspiring others.

Overall, the design balances simplicity with symbolism, ensuring a strong, memorable brand identity that aligns with the mission and vision of Radiance Ministries.

Stay connected to this blog to see the upcoming Radiance website.

Kinetic Branding recently completed a short home page video for Norman Building & Design, a master class luxury custom home building company. Kinetic used their “EXTRAORDINARY IS THE NORM” theme for the video.

The short yet vibrant and inspiring video quickly identifies the company's uniqueness and displays their masterful home creations.

Kinetic Branding designed the new Norman Building & Design logo and is about to launch their latest corporate website.

Stay connected to this blog to see the new Norman website design.

Kinetic Branding created the name and logo for a new interactive parenting smartphone game that brings children and parents into alignment by simply playing the game together. Losing My Marbles! is a game that parents and their children play together

The name Losing My Marbles! came from a common idiom, or expression, that parents use when they feel like they've lost their sanity. The game uses colorful marbles as a playful way to motivate children to make good choices.

The logo uses a playful font with bright and fun colors. The corner letters and exclamation mark use a marble shape to express motion.

Stay connected to this blog to see more designs for Losing My Marbles!

Kinetic Branding recently crafted a logo for Volcano Arcades, a new retail company specializing in 80s retro arcade games. This arcade boasts over 100 classic pixelated games, including favorites like Pac-Man, Donkey Kong, Galaga, Frogger, Tempest, Tron, and Mario Bros., among many others.

The logo design features the initials of Volcano Arcades, with the "A" creatively depicted as a volcano erupting pixels into the air, an homage to the pixelated 80's arcade games. The color scheme includes vibrant lava hues, complemented by dark grey text to create a balanced and striking visual appeal. Displayed above is the logo design in a vertical and horizontal orientation as well as the logo mark by itself.

Kinetic also created a tagline and campaign theme for the new company titled "A Blast From The Past" referencing the name "Volcano" and the retro 1980s arcade games the company provides.

Stay connected to this blog to see the upcoming website design.

Kinetic designed this new logo, based on the new name "WealthEstate.law," with a purpose to give Paul's clients a sense of confidence and direction that would lead to financial success.

The new logo design features a "W" logo mark design, which of course stands for "WealthEstate.law." The logo and its mark has a compass-like feel that communicates financial direction upwards and forwards.

Stay connected to this blog for more WealthEstate.law projects

Kinetic Branding recently designed a logo for Royal Flush Plumbing, a new plumbing company that aims to treat its customers like royalty.

This logo design is more fun and illustrative by design, featuring a playing card-like illustration of a king holding a plumbing wrench instead of a sword. He's also sitting on his "throne" for some fun bathroom humor and a play on the name of the company.

Kinetic also designed the vehicle graphics for Royal Flush Plumbing with the "Your Sure Bet" campaign theme.

Kinetic Branding recently completed the logo for startup, TubularTV, which provides video creators a platform to upload and sell their videos directly to consumers in an online marketplace. User videos are instantly monetized and can be embedded into any website platform.

Kinetic also named TubularTV. It was originally described as an extremely cool and fast way for video creators to sell their content directly to consumers. Kinetic decided to take off on the vibe of the word "cool." The word "tubular" is still cool and with the addition of "TV" there is the "t-t" alliteration that helps people recall the name in their heads. As with all company naming projects, Kinetic makes sure the .com domain is available either exactly as named or something very close. In this case, Kinetic was able to secure the TubularTV.com domain name for the client.

In all of my years as a logo designer, never have I had so many people cry when they saw a logo design during a first-look logo presentation. Thankfully, the tears were tears of joy. I wish I could take full credit for this emotional response, but I praise a young designer, Sarah Yatomi (website), for her collaboration and talented design work to create a logo for Agape Rehabilitation Center that connected on such a deep and emotional level.

Agape Rehabilitation Center is a Mexico-based non-profit organization that provides support for women who are coming out of the sex trafficking industry and drug addiction with holistic rehabilitation services. Agape, which means “spiritual love,” provides emotional, physical and spiritual care for women with traumatic life experiences and severe drug addictions. Agape is the only women’s rehabilitation center in all of Mexico, and the organization is successfully transforming the lives of hundreds of women at the moment and thousands of lives in the future.

As I made the logo presentation over a Zoom video call, I noticed the founder’s daughter was welling up with tears. She later shared that the tears of joy was due to the representation of the mosaic-style logo design that closely resembled a piece of stained glass artwork her mother had at their facility. We knew nothing of this stained glass window nor its impact on their mission to help suffering women, but we were able to tap into their heart and mission for these suffering women. Her testimony also made others cry as the logo design made such an intimate connection.

The final logo, shown on this page, is that emotional mosaic logo of a woman contained in the shape of a heart. It represents the brokenness that each woman has experienced, yet the spiritual healing that has transformed their lives thanks to the outpouring of love from other people of faith. Each broken piece creates an overall work of art that accurately represents the organization and the services it provides to women. To the right of the woman's profile is the cross of Christ, which represents the Christian culture of the organization.

Kinetic Branding has redesigned a new logo for All County, a surveying, planning and engineering firm from Northern Oregon. The new logo design is shown below. Tap on the logos below to see larger versions.

The new All County logo design focuses on the letters “A” and “C” (which stand for “All County”) to create a unique, bold and creative mark that captures the essence of what the company provides to their clients.

The “A” represents an engineering compass instrument that has traditionally been used to draw circular shapes, which in this case draws a “C” shape, to capture the logo mark design. The compass (the letter “A”) appears to be actively drawing a semicircle (the letter “C”).

A hidden gem in the logo design, the compass ("A") could be viewed as a forested mountain peak and the semi-circle it draws ("C") could be considered a lake. Since the company is located in the Pacific Northwest, mountains and lakes are a prominent presence in the area.

The old logo design (below) had many versions, which created inconsistencies and weakened the overall brand recognition to consumers.