Tubular Logo, Dude!

Kinetic Branding recently completed the logo for startup, TubularTV, which provides video creators a platform to upload and sell their videos directly to consumers in an online marketplace. User videos are instantly monetized and can be embedded into any website platform.

Kinetic also named TubularTV. It was originally described as an extremely cool and fast way for video creators to sell their content directly to consumers. Kinetic decided to take off on the vibe of the word "cool." The word "tubular" is still cool and with the addition of "TV" there is the "t-t" alliteration that helps people recall the name in their heads. As with all company naming projects, Kinetic makes sure the .com domain is available either exactly as named or something very close. In this case, Kinetic was able to secure the TubularTV.com domain name for the client.

The logo design is simple, modern and vibrant. The italic text gives an overall movement to the logo which communicates the fluidity and speed which TubularTV provides to users. The colorful logo mark resembles a triangular video play button and is shaped like a tube to match the name of the company. The tube design of the logo mark creates a pipeline-like effect that communicates fast streaming of videos.

Stay connected to this blog to see more TubularTV designs.