The old Pyramid logo was originally designed based on the Egyptian pyramids in the desert, but really had nothing to do with heating and cooling a home. The company sought not only a new brand identity design, but one that was meaningful and would connect with homeowners.
The new logo identity design has colors that represent the warm and cool temperatures that the company provides control of homeowners, The new pyramid design no longer is an ancient ruin, but a modern and powerful symbol that captures attention and creates interest in the company.
Stay connected to this blog for more brand identity designs for Pyramid.
Kinetic Branding recently completed a website project for excavation company, Rickabaugh Construction. The design focuses not on the end product of a perfectly developed bare plot of land, but on the beginning, the great people that do the great work.
Rickabaugh Construction wanted a website that would compete with their local competition and approach their website in a completely and more unique way. So, Kinetic focused on the people and not the product, like every other excavation company does.
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