Kinetic Branding recently named and designed a new corporate logo for a  non-profit parenting organization that equips parents to guide their children and form a stronger relationship of love and trust.

This newly formed non-profit parenting organization needed a new name and corporate logo that encapsulated their core methodologies based on a 1:60 ratio. Kinetic named the organization "1:60 Parenting Principle," or simply "1:60," based on this breakthrough parenting principle. The 1:60 ratio states that every second a child is not listening to their parent, the parent needs 60 seconds of restorative time in order to be a healthy parent raising a healthy child. This consequence-based parenting method gives the child safe boundaries and gives the parent the energy to do their job right, all while bonding them together.

The logo design is a series of three colorfully blended lines that make up 1:60. The "6" and "0" of "60" makes an infinity symbol which relates to the organization's goal to "create eternally-bonded relationships between parents and their children."

Stay connected to this blog to learn more about 1:60.