In designing a company logo, negative space can be a very positive asset for your company's brand identity and draw people to connect with your products or services. Negative space refers to any visual space that surrounds or appears within a subject, and it’s a great way to highlight a relationship between different elements of your company's brand. Clever usage of negative space can provide consumers with a positive response and an affinity for your brand when they discover that visual "Easter egg."
Below are a few examples of how Kinetic Branding has used negative space when designing company logos. (Click on a logo below to enlarge)
Kinetic Branding recently updated a logo for Cascade Security, a security company, by simplifying the design and making a memorable brand identity.
The new logo maintains a similar brush stroke design style, while minimizing the design and better reflecting the local mountain terrain.
Stay connected to this blog for the Cascade Security website update.
Kinetic Branding recently completed a logo design for an online platform that uses a new technological innovation called claim markets. Claim markets allow citizens to propose ideas for improving society and our environment. Citizens may file claims in those markets with the greatest potential. These great ideas work similar to the stock market, and can go up or down in the minds and hearts of citizens.
The logo design represents a fingerprint that is styled into the form of the letter "S" for "Schock." Each citizen in the Schock Market world is distinctive and cares for something entirely unique to them. So Kinetic designed a logo that can express a users individuality and prompt them to make their own unique mark on the world.
Kinetic Branding recently completed the third product line label design for Steakhouse Elite. The Angus Ground Beef Burgers and Angus Ground Beef labels complete the three-fold product line for Steakhouse Elite. The new label design is a edge-to-edge surface label that stands apart from the competition and makes a bold visual statement in grocery stores. The other product lines include Kobe-Crafted and Grass Fed beef products.
Despite 2020 being a year most of us would like to forget, Kinetic Branding has been hard at work creating energetic brand identities for its clients for many years. Click on the A-W-E-S-O-M-E letters below for a larger view of logo marks designed by Kinetic.
Logos, and logo marks, are the central focal point of your company's brand identity, brand recognition and brand loyalty. These are the key elements to effectively connecting with your target audience in a meaningful way.
We'd love to help build an awesome new brand identity for you in 2021!
A = ProcureAbility
W = Waypoint Consulting
E = Encompass Cleaning
S = Sinclair Health Counseling
O = OnPurpose Life
M = Maragas Winery
E = Eternal Impact
Kinetic Branding recently designed a print ad for a business news journal for their client RDD Enterprises, featuring the company's LX7 aircraft.
Kinetic recently completed a business card design for Sinclair Health Counseling, which provides friendly and personalized solution-focused approach to improving the overall health of their clients.
Furnished with a new company name, a new logo, new business cards and a new website, Sinclair Health Counseling is set up with a new brand identity for 2021, and ready to bring in new customers.
Kinetic Branding recently completed a logo redesign for Family School International, a non-profit parenting organization that aids parents in establishing a framework that will help their families operate more smoothly, so that all members can feel confident, satisfied and hopeful.
One of the organization's core Brand Emotions is "Nurturing," which is a desire of a parent to engage in products and services that benefit their children. Kinetic focused on this emotion for their logo design showing the gentle and loving relationship between the parent and baby bird.
Stay connected to this blog for Family School's upcoming website redesign.
Kinetic Branding recently completed a website design for a startup company called Sinclair Health Counseling. The website design expands on the company's warm and friendly brand identity.
Last month Kinetic completed the design of the Sinclair logo.
Visit the new Sinclair Health Counseling website >
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