The new logo (shown here) was designed with the specific intention not only to have a pyramid shape to match the company name, but it was also designed for having a family pictured under the pyramid logo mark as a comforting image of care, comfort and protection.
In the newer design above, the father is proudly holding the Pyramid logo mark over his family, signifying the nurturing care that Pyramid has and gives to their customers.
Kinetic Branding recently completed a logo design for Axis3 Design Studio, an architectural firm in Oregon. Axis3 creates modern residential and commercial structures based on classic architectural philosophies.
Kinetic designed the Axis3 logo based on the 3-dimensional axis used in designing and building accurate structures. The letter "X" is the center of the unique logo design, showing the three dimensions. The thinner green line used in the vertical dimension is also used to style the number "3."
Stay connected to this blog to see the upcoming Axis3 website.
Kinetic Branding recently completed a utility service van wrap design for Pyramid Heating & Cooling of Portland, OR.
Kinetic Branding recently completed a custom website for custom home builder Norman Building & Design. See the new website >
NEW WEBSITE WITH NEW LOGO
After having redesigned the Norman Building & Design logo and their client's overall brand identity, Kinetic also redesigned the company's website with a fresh, new look and feel.
Kinetic's design was bold and inspired by their client's amazing custom home designs and the materials. With the new theme "Extraordinary Is The Norm," and showing one stunning image after another, the new website became an epic experience for visitors to the client's website. Kinetic used a lot of white space to ensure a high-level and exquisite design sense indicative of a high-level company. The white space made the images stand out and brightened the overall website experience.
Visit the Norman Building & Design Website >
See the Norman Building & Design Logo Redesign >
See the Norman Building & Design Video >
Kinetic Branding has long provided photorealistic 3D modeling and rendering services to provide an advantage for their clients. Recently Kinetic has been taking their 3-dimensional skills to a new dimension: food products.
The 3D rendering above shows the new product label design for Steakhouse Elite's Kobe-Crafted hamburger with meat patties inside a plastic tray.
The 3D Advantage: When deciding to use real photography or photorealistic 3D imagery, Kinetic leans towards 3D when possible. Here's why:
Ultimately 3D can be a huge advantage in quality of imagery and provide a substantial saving of money.
Kinetic recently completed a rebranding project for Norman Building & Design, a high-end custom home building and remodeling company. (Click on the images below to see a larger version)
In the primary goal to make the new Norman Building & Design logo timeless, Kinetic made these key design decisions:
The Logo Colors: The logo mark utilizes colors from the timeless building materials that the company has consistently used for the last 42 years, These home building materials are sophisticated, complementary and have definitely stood the test of time. Kinetic extracted colors from photos of the company's portfolio to establish the final three colors of the logo. And the colors needed to work well with either a white or black background.
The Logo Font: The typeface used in the logo is called "Gill Sans," a font that was originally designed more than 100 years ago, and consistently used throughout the decades and proving it's longevity. The font communicates a level of sophistication and classiness. In order to imply the strength and success of the company, as well as a visual balance, Kinetic decided to use all capital letters for the company's name.
The Logo Layout: Kinetic also laid out the "Norman Building & Design" type onto just two lines (instead of three), and thus emphasized the name "Norman." It is a fact that people will automatically shorten company names (think how Federal Express and Apple Computer shortened their names). Kinetic visually focused on the name "Norman" as the dominant word, since everyone actually referred to the company by that name. The new logo's 4:1 width-to-height ratio is also now more ideal for displaying on a website navigation bar.
See the Norman Building & Design Website Redesign >
See the Norman Building & Design Video >
The old Pyramid logo was originally designed based on the Egyptian pyramids in the desert, but really had nothing to do with heating and cooling a home. The company sought not only a new brand identity design, but one that was meaningful and would connect with homeowners.
The new logo identity design has colors that represent the warm and cool temperatures that the company provides control of homeowners, The new pyramid design no longer is an ancient ruin, but a modern and powerful symbol that captures attention and creates interest in the company.
Stay connected to this blog for more brand identity designs for Pyramid.
Kinetic Branding recently completed a website project for excavation company, Rickabaugh Construction. The design focuses not on the end product of a perfectly developed bare plot of land, but on the beginning, the great people that do the great work.
Rickabaugh Construction wanted a website that would compete with their local competition and approach their website in a completely and more unique way. So, Kinetic focused on the people and not the product, like every other excavation company does.
Kinetic recently completed a printed brochure for the LX7 Aircraft built by RDD Enterprises, an innovative aviation company that builds groundbreaking single engine aircraft.
Kinetic developed the Relentless Innovation campaign theme brand identity for the aircraft manufacturer in time for Oshkosh AirVenture, the largest aviation trade show in the world.
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