Tapping Into Powerful Human Emotions

For nearly 10 years, Kinetic Branding has been using their own powerful emotional brand strategy process called Brand Energy, that taps into core felt needs of a company's customer. Today, Kinetic announces a new Emotional Element after their extensive work with long-time client Steakhouse Elite. 

What is the new Emotional Element? Nostalgia. Having successfully worked with 20 core Emotional Elements, Kinetic has helped companies identify the deep-seated felt needs of their perfect customer, and better connect with them and compel them to engage their brand. It became clear that "Nostalgia" is a powerful human emotion and a felt need that many products and services provide to consumers. ​

Steakhouse Elite carries a new product line called "Steakhouse Elite Angus" that provides ground beef and hamburger patties for their customers. The Angus product line taps into the beef that was popularized in the 1980s and became an American dining staple. Now the Angus experience is being passed off to the next generation, and "Nostalgia" is playing a very important role in communicating to the company's expanding audience. 

Kinetic tapped into the "Nostalgia" Emotional Element by creating a traditional Angus logo design, and the tagline: "A Tribute To Americana" incorporated into a website banner with an image of an intergenerational family having a picnic and sharing great memories. 

Angus Product Line Logo

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Angus Campaign Logo

All of the Angus visual identity elements are traditional and based on American culture. The "Tribute To Americana" logo was designed with a slight American flag wave (including stars and bars), and the imagery used is also a traditional picnic setting that connects with past memories and emotions. These images evoke that sentimental longing and affection for the past.

Kinetic Branding and Steakhouse Elite are continually analyzing how these core Emotional Elements are meeting the customer's felt needs, and developing branding and marketing projects to more effectively communicate with their audience. 

Stay connected for the upcoming redesign of the Steakhouse Elite website.