For nearly 10 years, Kinetic Branding has been using their own powerful emotional brand strategy process called Brand Energy, that taps into core felt needs of a company's customer. Today, Kinetic announces a new Emotional Element after their extensive work with long-time client Steakhouse Elite.
All of the Angus visual identity elements are traditional and based on American culture. The "Tribute To Americana" logo was designed with a slight American flag wave (including stars and bars), and the imagery used is also a traditional picnic setting that connects with past memories and emotions. These images evoke that sentimental longing and affection for the past.
Kinetic Branding and Steakhouse Elite are continually analyzing how these core Emotional Elements are meeting the customer's felt needs, and developing branding and marketing projects to more effectively communicate with their audience.
Stay connected for the upcoming redesign of the Steakhouse Elite website.
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