Years ago, Kinetic Branding helped a younger company with just a few products build a solid brand identity through brand strategy and branding design. That company, Steakhouse Elite, is well on it's way to becoming a national brand and is leading the pack in terms of business growth.
Today, Kinetic is now helping Steakhouse Elite elevate and expand it's brand identity to include the company's new product lines and their multiple audience demographics. Kinetic is in the process of launching a new brand campaign titled "Tailored To Your Tastes," which is designed to meet the unique felt needs of it's broad consumer base and their distinct preferences.
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The new Steakhouse Elite website, a week from being launched, will carry the company's new "Tailored To Your Tastes" campaign theme and evolved brand identity design. Each of the three product lines carry their own audience-focused sub theme that fits within the main theme.
The main theme and sub themes are all graphically represented and designed to appeal to their intended target audience. The company's Grass Fed beef line is focussed on health, so lighter and brighter images and colors are used along with a friendly theme graphic. Their Angus beef line, however, is more traditional so Kinetic developed an Americana product identity. And the company's most intriguing Kobe-Crafted beef line offers a more modern look to match it's contemporary taste.
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