Kinetic recently launched a new company name and logo for a national organization, now named DashMasters, which repairs and customizes electronic automobile dashboards.
Kinetic guided the company through their Brand Energy brand strategy process prior to naming and designing the new logo for DashMasters. What came out of the brand strategy was that our client's customers most desired "Control" and "Convenience" over their automobile technology, and that expertise was the most desired form of control.
The naming of DashMasters went through a couple of rounds. It was determined that the word "Dash" is the best, easiest and shortest word for automobile dashboard. The word "Masters" speaks to control through expertise, experience and precision in the work the company provides. When put together, "DashMasters" not only accurately describes the quality of the company, but it also sounds powerful and is easy to say and remember.
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