Kinetic Branding took an unprecedented move to design a logo for a new organization that did not ask us to design their logo. In fact, the startup company already had a logo that they presented to the world on their website. Why did Kinetic do such a thing?
We love design. We love branding. We love to communicate the core felt needs of a company to their consumers. We felt that the logo they initially designed did not accurately communicate the core values of the company, so we offered an alternative approach.
Frank is a social media platform that allows users to voice their first amendment free speech and express opinions without fear of being cancelled.
The logo mark designed by Kinetic is in the shape of an "F" for Frank. The "F" is also made up of red and blue talk bubbles representing a dialog. And finally, the red and blue talk bubbles represent the American flag which stands in part for free speech.
The logos shown below are the company's various attempts at a logo design for the new online business.
Kinetic wishes Frank the best as they embark into the world of social media and defend America's freedom of speech.
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