A Logo People Are Flocking To

Kinetic Branding recently completed a logo redesign for Family School International, a non-profit parenting organization that aids parents in establishing a framework that will help their families operate more smoothly, so that all members can feel confident, satisfied and hopeful.

Family School's original logo focused on a bird theme that represented a family in a flock formation and a schoolhouse, but it was a bit overly illustrative and too literal in its design approach.

Kinetic focused on a simplistic, yet family-oriented design, of an intimate and nurturing parent-child relationship represented using a bird theme to represent a family.

ORIGINAL LOGO

One of the organization's core Brand Emotions is "Nurturing," which is a desire of a parent to engage in products and services that benefit their children. Kinetic focused on this emotion for their logo design showing the gentle and loving relationship between the parent and baby bird.

Stay connected to this blog for Family School's upcoming website redesign.