Rebuilding A Home Builder Brand

Kinetic Branding recently completed a new logo design for KD Construction Services, an Oregon home builder. Prior to designing the logo, Kinetic proposed the shorter DBA name "KD Homes" which the client liked. By using "Homes" instead of "Construction Services," the name accurately reflects what they build and it's easier to remember and write out.

The new logo design is much more simplistic and memorable than the old logo, which was a bit more intricate and illustrative. The old illustration reflects only one style of house, but the company builds all types of homes. Prospective clients could see the logo and think that the company only builds that one type of home.

OLD LOGO

With a pleasant and warm green and dark walnut-brown color combination and a shorter name, the company's new logo says more visually about their craftsmanship and quality than the old logo could.