Kinetic Branding recently completed the naming and logo redesign for Encompass Cleaning, a full-service cleaning company.
The original company, Katie's Cleaning, decided to expand their services to all types of cleaning, not only for residential but also commercial cleaning. With such a drastic change in scope, the company needed a new name and logo that better represented the company's new direction.
Kinetic renamed the company "Encompass Cleaning" because they now provided all manner of cleaning services for all types of homes or buildings. And the new logo mark resembles an "e" made from four arching shapes.
This new logo type is called an "integrated logo design" whereby it integrates a unique logo mark within the text of the logo. This logo mark can be used on it's own or within the logotype, making the logo very versatile. The mark can easily be placed on shirts and hats as shown above.
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